Based on your consumers’ interests, age-range and service preferences, you should be able to identify what topics will generate the most interest.
Since your business falls within the transportation industry, you should choose topics that relate to the industry (whether it be directly or indirectly).
For example, if you own a limo or car service company, you might want to create content centered around weddings, red carpet events, concerts, and sporting events.
Selecting Your Keywords
Keywords are what will help your content get discovered.
If you choose the right terms, your content will rank higher in Google search results and will have the potential to go viral.
This is why it is so important to research your keywords and find the ones most relevant to your niche.
“I always make sure to do the research and select the most relevant keywords. I try to spice it up by using both shorter and longer keywords and use them in a way that is not too annoying but is still effective,” says Melanie Sovann, Writer at Studicus.
For instance, keywords used for the trucking industry might be “over-the-road,” “long-haul trucking,” “pre-trip safety tips,” etc.
Meanwhile, keywords for a car service might be “bachelorette party limo” or “airport pickup car service.”
This video on keywords from Miles Beckler can help you get started on your keyword list.
In addition, the keywords you choose will be implemented in different ways depending on the content medium.
For instance, if you have a video, you will most likely use your chosen keywords in the title of the video, in its description, and in the metadata.
When writing a blog, the keywords will be used within the headings and the body of the text.
On social media platforms, keywords are used as hashtags. These work similarly to keywords but have to be included at the end of your posts with the # symbol.
If you break it up into sections, like the ones listed below, it will also function as a guide.
Brand Information: This is a short section about your organization including who you are and what you do. It’s also a good idea to include your message and the idea behind your brand.
Goals & Objectives: These are the goals and objectives you are pursuing with your content marketing campaign. For example, these could be raising brand awareness, growing your social media following, and so on.
Resources: These are the resources you will be using such as the websites and materials where you take the information from and the apps or tools you use for creating your content.
Types of Content: As mentioned above, these are the types of content you will be creating such as articles, social media posts, videos, etc.
Formatting: These are guidelines or requirements for how you will be formatting your posts. You can also include templates for your team members to use in the future.
Keywords: These are the keywords you will be using. Keep in mind, once in a while, you will have to do research to update this section.
Platforms: These are the platforms you will be publishing your content to such as your website or blog, social media platforms, YouTube, etc.
Team Members: This is a list of your team members along with their roles. You can also include the tasks each team member will be responsible for.
Being Helpful and Avoiding Pressure
“In my content, I always try to provide only the most relevant information. Being helpful is a must as this is what your audience is looking for and you shouldn’t let them down,” says Bridgette Hernandez, Writer at IsAccurate.
Remember, your goal is to connect with the customer, not to sell.
90% of B2B content marketers prioritize their audience’s needs over their sales message when creating content. (Content Marketing Institute)
Not only can 24/7 live chat agents be an informative resource, but they also turn browsing your site content into an interactive and personalized experience.
In conclusion, creating relevant content for the transportation industry is a little different than creating content for other spheres, but it is still not as difficult as you may think.
Do your research and use the above tips to guide you.
About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducationand WoWGrade. Kristin runs her own FlyWriting blog.