Social media and e-commerce go hand in hand. Each is dependent on the other because social media plays a pivotal role in determining the success or failure of any e-commerce business. Both also have a major impact on the quality of the online user experience with your brand.  For instance, 88% of online shoppers say … Continued

The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey.  A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists.  However, in today’s highly … Continued

Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions.  Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued