If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you’d turn around and walk out. Then, you’d tell your family, friends, coworkers, and anyone who would listen to NEVER shop there.   Believe or it … Continued

What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued

One of the most significant factors in determining a brand’s credibility and trustworthiness is providing great customer service at every stage of the buyer’s journey. Of course, customers appreciate knowing that someone is always available to assist them if they ever have an issue with the services or goods they’ve purchased. But, how they receive … Continued