04 Nov 2021 By: Natalya Bucuy
Setting up Google AdWords is an efficient way to enhance your marketing efforts and reach your target audience, but only if you do it right.
So, what if you’re new to this and you don’t know where to start? Or you’re worried about a limited budget? The truth is, you can still achieve excellent results by including Google AdWords in your strategy, even if you can’t initially invest as much as you’d like.
We’ve gathered the best practices that we want to share. Implementing these will help you make the most out of this advertising tool, get you qualified leads, and increase sales with Google AdWords.
Start with Extensive Research
Thorough research will enable you to target correctly and create compelling ads that will resonate with your audience.
Good targeting will prevent you from wasting your money and time showing your ads to people who are not your audience. After you define the goal of your campaign, think about the people and the keywords you need to target because these two will be the pillars you’ll rely on.
To find the right keywords and identify the search intent behind them:
- Try to get in your ideal buyer’s shoes.
- Think like them, and figure out what they’ll be entering in the search field while looking for a solution to their problem.
- See if these queries can be associated with your product or service.
Also, explore what keywords your competitors use. Don’t forget that you can always add new keywords as your campaign goes on, based on the real-time data you’ll be monitoring.
Don’t Limit Yourself to One Tool
Combining different tools will help you to leverage the power of Google AdWords fully. Many marketing experts recommend mixing up forecasting tools so you can look at your data from multiple perspectives.
This is important because different platforms have various algorithms and data you can collect. One tool can be a good starting point, but not your whole toolbox.
To learn more about how the search interest has been changing, use Google Trends. That will help you discover new keywords and search intents that you can target. Then, as you move on with building your campaign, use Google Keyword Planner to make your research more detailed.
And here’s more: Google Data Studio can help you visualize your data and identify areas for improvement. At the same time, Google Shopping connects your AdWords campaign with your product feed and helps your potential customers find your offer more quickly.
Create Compelling Ads and Test Them
A powerful ad tackles the target audience’s pain point perfectly. But other than that, you also need to offer a valuable solution to their issue.
Pay equal attention to creating an offer worth your audience’s money, and then focus on presenting it the right way. Your ad copy should have an attention-grabbing headline that will highlight the benefits of your product or service and a clear call to action that will make the user click on it.
Also, make sure you’ve connected the ad with the right landing page to provide a seamless experience for the user and avoid losing them along the way.
Remember that split testing is another crucial element of your AdWords campaign. To really learn what works and what doesn’t, you should always craft at least two ad versions and see which one generates more interest and ROI. Only then can you be sure that you’re pouring your money into the right ad.
Ready to Increase Sales With Google AdWords?
The key is to be present in the right place at the right time and to offer the right solution to the right people. Sounds like too many “rights,” doesn’t it?
But it’s actually quite simple – it all begins with proper research that we’ve mentioned in the first tip. It is very possible to increase sales with Google AdWords. Go ahead and choose the tools you like and get started – after implementing these three practices, you’ll see the results of your efforts very soon.