Hospitality Sales After The Pandemic: A Story of Smart Marketing

By: Brett Farmiloe

What is one way to improve customer experience for small businesses?  To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the right customer experience. Here are 14 tips to getting it right … Continued

By: Brett Farmiloe

What is one lead generation strategy that works for small businesses? To help you generate more leads for your small business, we asked business leaders and marketing professionals for their insights. From SEO to trying paid social media ads, here are several lead-generating strategies for your small business. Here are nine lead generation strategies that … Continued

By: Jessica Wise

There comes a time when everything needs an update. Whether it’s a hairstyle…   A home that needs a facelift…   Or a brand that wants to remain fresh and recognizable.   Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our … Continued

By: Natalya Bucuy

“Never trust anyone who didn’t bring a book with them.” ~ Lemony Snicket. Video might have killed the radio star, but it will never kill books. Even in the age of everything digital and many things automated, when it comes to real advice, people still turn to books. In the year 2019, 72% of adults … Continued

By: Dan Kenitz

Mike Figliuolo, the founder of Thought Leaders, was a tough guy. A former US army platoon leader. An entrepreneur. A certified Master Fitness Trainer. Not exactly the type of person you would expect to have a heart attack at 43. Despite all his accomplishments, Figliuolo learned one important lesson: he wasn’t making time for his … Continued

By: Natalya Bucuy

Who would have thought that physical contact between humans would become a major obstacle to running a business.  Yet, this is the reality in 2020. The dangers of COVID-19 changed the way people live, work, and do business. Perhaps not just for the time being, but for the long run. The home office switch was … Continued

By: Shelby Shaffer

(Feature Image from VisitBucksCounty.com) When COVID-19 struck and the government issued a mandatory quarantine, no one could have predicted or prepared for the financial and economic consequences. It’s been almost two months since then, and businesses are still closed or struggling to stay open.  HelpSquad, along with our sister companies LiveHelpNow and Insane Lab, sprung … Continued

By: Natalya Bucuy

Small business reopening has been on everyone’s mind as the United States nears the second month of COVID-19 quarantine.  With some states lifting restrictions and others preparing to do so in the near future, small business owners everywhere ponder on reopenings. Safety of operations and financial viability become major issues in all cases as the … Continued

By: Natalya Bucuy

“Here we go, again!” Lily sat at her dining room table with her laptop still open. Following a few weeks of complete uncertainty, it was nice to at least hear something from Jack.  The famous Hotel of the Future which Lily has been managing for a few years now, temporarily closed its doors. Similar to … Continued