Jessica Eyre

For years texting and social messaging have been becoming the main form of communication for Americans—as early as 2017, Americans sent 781 billion texts monthly. By 2018, they were sending over 6 billion texts daily. (Text Request). But consumers aren’t just texting one another; they’re texting businesses. SMS is growing in popularity in all industries, … Continued

In business, the best customer is the one you already have. When it comes to customer service for colleges and universities, that means keeping your students engaged and re-enrolling through graduation. One way to keep students enrolled and coming back each term is by making it easier for you to communicate with students and for … Continued

Give Your Customers a Voice—and Empower Your Team—with Guest Satisfaction Scorecards In hospitality, knowing how your guests feel about you is important, and guest satisfaction is always worth improving upon. A Cornell study found that “a 1-point increase in a hotel’s 100-point Global Review Index™ (GRI) leads up to . . . a 1.42% increase … Continued