Jessica Wise

When it comes to social media marketing, many B2B companies feel that they’ve been handed the short end of the stick. Social media can be a challenging advertising medium, especially when it’s being used to promote an industry-focused good or service. It isn’t easy to develop content that will appeal to a wider audience. So, … Continued

Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes.     As one … Continued

Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer. Then, it dawned on me. I am making this way harder than it … Continued

As a kid, when my Mom rang the dinner bell, we came running. I mean…she didn’t actually have a dinner bell. But, we did eat at the dinner table as a family every single night — a tradition that seems to be fading in today’s society.  Studies show that families reap huge benefits from this … Continued

I have seen one man build an entire house with a glorified bowl and a stick.  I know it sounds impossible, but there’s a video to prove it.  For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued

Do you know who Josh Kalk is? He’s a human curveball.  Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will.   The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued

If recent history has taught us anything, it’s that people should know all of the facts before they make a decision or take action.  But, rather than dredge up dicey subjects and lay out the red carpet for a battle royale in the comments, I’ll explain my sentiments this way.  Imagine you’re on a long … Continued

Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued

Who wouldn’t love to get away right now? Hell…at this point, who wouldn’t love to simply get out of the house? Sadly, it appears many Americans will be forced to remain housebound for the foreseeable future. As of Tuesday, May 5th, 65% of America’s population, roughly 214 million people, remained under some form of lockdown. … Continued