One of the main reasons consumers choose one brand over another is trust. Trust helps consumers move through the sales funnel, from initial awareness and sales to advocacy and support. When businesses fail to instill trust, it’s because they don’t understand what their customers’ needs are. This usually leads to poor customer experiences and lack … Continued
Tag: customer service
Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes. As one … Continued
We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency. Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any customer can have a car painted any color … Continued
Many real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website…
Mike Figliuolo, the founder of Thought Leaders, was a tough guy. A former US army platoon leader. An entrepreneur. A certified Master Fitness Trainer. Not exactly the type of person you would expect to have a heart attack at 43. Despite all his accomplishments, Figliuolo learned one important lesson: he wasn’t making time for his … Continued
Customer Service Word Choices: What to say to your customers (and why, and how). We have all heard the saying, “It’s not what you say, but how you say it that matters.” Of course, it’s no surprise that the tone of voice matters. However, research by conversation analysts suggests that it’s not just how you … Continued
Reading reviews about your company, products, or services is always exciting. It’s how you get an honest opinion about the quality of the work you are doing. However, not every entrepreneur knows how to make the most of positive and negative customer feedback. Here are 10 great ways you can effectively utilize customer feedback. Reinforce … Continued
Progressions such as automation, self-service, and the breaking down of communication barriers are making customer service easier than ever before. One of the easiest and most convenient advancements for businesses to take advantage of is online live chat. People prefer to communicate remotely these days, making live chat a comfortable option for most. And the … Continued
The way in which we conduct our accounting practices is changing rapidly. New customer expectations and emerging technologies mean that accounting firms must rethink how they deliver their services to customers and potential clients. As a provider of accounting services, your clients are counting on you to be there through every point of their life … Continued