Tips for Digitally Marketing Yourself as a Home Improvement Contractor

By: Jessica Wise

The story of how one marketing agency continued to thrive in a shifting industry landscape by maintaining a customer focus. In the last year, we’ve all been put through the wringer. A pandemic. Political unrest, job losses, and struggling businesses. But, in times like these, it’s important to remember that, “Tough times never last, but … Continued

By: Natalya Bucuy

Hi, there. Do you need a tissue after watching this?  I sure did.  I’m sorry to make you emotional. But I felt that was the best way to start an article about psychological strategies in marketing.  Duracell there employed one of the great marketing principles – emotional marketing. The connection between parents and children is … Continued

By: Jessica Eyre

If you go back a few decades and turn on the radio or a television, you could almost guarantee landing on a commercial sporting a catchy jingle for home improvement services. Carpenters, plumbers, HVAC, and skilled specialists of all modalities had found a niche on the radio and TV waves in between the onslaught of … Continued