Everyone knows how to sell online. You stick to a simple acronym: AIDA. Attention Interest Desire/Decision Action Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create … Continued

Many real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website…

There are approximately 250,000 commercial and residential brokerage and management firms in the real estate space, generating hundreds of billions of dollars in business every year. And every single one of them is (or should be) taking advantage of modern digital marketing techniques like online listings, e-signing services, and 3D virtual tours to make buying … Continued

In today’s marketplace, it’s necessary to have a reliable, user-friendly website. With the right combination of intuitive design and functionality, your online presence can generate traffic, strengthen your brand and increase sales. Here are a few ways you can optimize your website to capture more leads. Improve Your Website’s UX We are living in era … Continued

When you’re a “solopreneur,” you have to do everything: the sales, the books, the customer service, even the coffee runs! Maybe you plan to continue going it solo, or maybe you’d like to expand to have a staff someday. Either way, juggling every aspect of your business can be a pain, but considering the high … Continued

When it comes to real estate, it seems everyone knows an agent. The field is crowded, and competition can be fierce at times. So how do you stand out and differentiate yourself to grow your clientele and close more deals? Know Who You Are and Stick with It Understanding who you are and what you … Continued

There’s only so much you can do during the work day. And if you’re a real estate agent, that day doesn’t usually fit neatly inside the typical 9 to 5. (Sorry, Dolly Parton).   Even though we all want to be able to do it all, for most of us, that’s a pipe dream.  And … Continued

SEO is essential to having your real estate website generate traffic. As the web evolves so do the ways we hunt for information, products, and solutions. Social Media Networking has taken the web by storm as of late, and has become even more relevant than search engines. Social Media Networking like Digg.com & Stumbleupon.com are … Continued

Think of the most competitive vertical market out there. I think Real Estate would pass through your mind. There are more real estate agents per Capita than we require. I hope we agree on that. So how do real estate agents compete? They do the same thing just different ways: email marketing, website optimization, direct … Continued