Natalya Bucuy

“Here we go, again!” Lily sat at her dining room table with her laptop still open. Following a few weeks of complete uncertainty, it was nice to at least hear something from Jack.  The famous Hotel of the Future which Lily has been managing for a few years now, temporarily closed its doors. Similar to … Continued

It is in crisis that we get to know ourselves more than ever. The COVID-19 pandemic has made the world rethink its habits, and quickly. People are now forced to stay inside, avoid, public places and change their routines.The coronavirus outbreak altered the way people work, play, and, importantly, the way they eat. As it … Continued

“Never let a good crisis go to waste,”  Winston Churchill said those words more than 70 years ago. But there is no time like right now for them to ring so true.  With COVID-19 sweeping the globe. It’s hard to find a business that is not feeling the effects of the pandemic. A business owner … Continued

Like many of her friends and classmates in their senior year of high school, Lily Ogletree was excited for 2020. Set to graduate from Central Bucks East High School in June, she spent the winter looking at college options. She applied to various schools, and visited campuses in different parts of the country. She didn’t … Continued

Spring brings new beginnings. Spring 2020, however, brought some other things with it.  The coronavirus pandemic came unexpectedly and stopped the world in its tracks.   With it came uncertainty, fear, and anxiety to many American business owners. With social distancing measures and closures ordered nationwide, small business survival became a major issue. On a typical … Continued

In the midst of global COVID-19 pandemic, it’s easy to give into the panic.  Schools and business closures, grocery and supplies shortages, and announcements of new cases of the coronavirus daily have all of us worried. Uncertainty is upon us and it’s hard to tell what will happen tomorrow or even a few hours from … Continued

How to get your website visitors to give you those precious email addresses. “Give it, give it, give it, please…” You can beg and plead for your website visitors’ contacts, but not everyone is willing to give out his or her personal info.  There’s one thing that can get your website patrons to dish out … Continued

Jingle Bell Rock Your Small Business Organization Through the Holiday Season It’s beginning to look a lot like Christmas, everywhere you go… Crowds of customers. A forgotten order. Lost delivery slip. Holiday discount confusion. Returned merchandise. Broken boiler. Christmas light fiasco. End-of-year paperwork… And everyone wants everything done, finished, and delivered NOW! The holiday season … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued