Notes from the team.
Guide To Content Marketing Strategy For The Transportation Industry
Planes, trains, automobiles or even motorbikes...no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketi
How to Create Effective Call-to-Action Buttons on Landing Pages
A marketing guide to call-to-action buttons that actually get clicks, covering button text, power words, image placement, and color contrast on landing pages.
The Best Lehigh Valley Business Websites - HelpSquad's Picks
HelpSquad's picks for the best business websites in the Lehigh Valley, featuring SmartAcre, Dorney Park, Lehigh University, and FLB Law marketing and design.
Website Differentiators: Convert Over the Competition
Out of 6 billion websites, yours has seconds to stand out. This marketing piece breaks down colors, fonts, layout, and brand voice that actually convert.
Improving Your Conversion Rates with Landing Page Video
Low conversions on your landing page often come down to one missing piece. This marketing guide covers video types, placement, and what actually moves visitors.
The Best Places To Find New Employees
Hiring is harder with unemployment at 3.7%. A look at ZipRecruiter, live chat recruiting, virtual recruiters, and local colleges for team management hires.
10 Ways To Attract Talent Without Raising Wages: A Response To Stricter Immigration Policies
Ten team management tactics for attracting workers without raising wages, written for small businesses dealing with a 3.7% unemployment rate and tighter visa rules.
Secure Forms for HIPAA and PCI Compliant Data Collection
A secure form keeps patient and payment data encrypted in transit and at rest, behind access controls and a signed BAA. Here is how to verify real HIPAA and PCI compliance.
How HelpSquad Can Help Your Car Service Company Fight Against Rideshare Giants
Car service operators losing riders to Uber and Lyft can use HelpSquad's 24/7 live chat agents to book reservations and answer automotive questions instantly.
Expanding Reach: Essential Strategies for Business Growth and Success
Growing brand reach takes more than a bigger budget. Four marketing strategies that actually expand your customer base, from new channels to product launches.
The Advantages of Live Chat and Auto-translation in the Medical Industry
Live chat and auto-translation improve medical communication by letting patients get fast help and understand care instructions in their own language. Live chat reduces delays for questions, scheduling, and follow-ups, while auto-translation breaks language barriers during messag
Should You Expand into Multiple Brands?
Faded Royalty nearly collapsed from brand sprawl on CNBC's The Profit. What Marcus Lemonis taught Rocco about multi-brand marketing before expanding.
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