How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

Land. Watch. Convert. How posting a video on your website’s landing page can increase conversions. It’s 2019, and we are all very lazy. Our attention span is short. Really. Short. When we see long blocks of text, we scan through them. But, when we see a “Play” button, we press it to watch.    Humans … Continued

Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued

There are numerous reasons why hiring new people may seem like a daunting task. Maybe your company’s senior-most employee is retiring, leaving behind shoes that seem impossible to fill. Or, it could be that sales are soaring, and there’s no time to sit and wait for job seekers to stumble upon your “help wanted” ad. … Continued

The Current Economy and the State of the Job Market Financially, the U.S. appears to be in a better economic state than it has been in years. Recent statistics paint a rosy picture of the promised land looming in the distance. So, unless you’re a small business owner, it might be easy to kick back, … Continued

The spookiest time of year is upon us.  Skeletons and spider webs adorn neighborhood porches, Halloween themed music blares across department store loudspeakers, and you have seen Mike Meyers’ white face mask flash across your TV screen more times than you can count. The creepy atmosphere can make even the bravest soul consider looking over … Continued

There is no doubt about it. Managing a small business is no walk in the park, but developing a stellar customer service team on a limited budget can feel like trying to sprint up the Rocky Mountains on rollerblades. The first half of the battle for any business is attracting customers. The other half is … Continued

Let’s face it. One of the most popular forms of transportation has become rideshare services like Uber and Lyft, and it’s easy to see why. In the age of instant gratification, Transportation Network Companies (TNCs) are convenient and fast. Executives can summon a ride to their downtown office with a few taps on their smartphone … Continued

“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney, the founder of J.C. Penney. Growing in the business world requires ingenuity, a focus on your core business strategy, and plenty of hard work. While everyone wants the increased profit that comes from growth, you must have … Continued

Progressions such as automation, self-service, and the breaking down of communication barriers are making customer service easier than ever before. One of the easiest and most convenient advancements for businesses to take advantage of is online live chat. People prefer to communicate remotely these days, making live chat a comfortable option for most. And the … Continued