Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes.     As one … Continued

What do Gallagher, Evil Knievil, and Bert Kreischer have in common? These three entertainers have unique brands, but one thing stands true for each of them, their weird branding works. People of all ages nationwide can tell who they are. They are memorable. So how can businesses learn from these examples of weird branding that … Continued

“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.” (The Velveteen Rabbit … Continued

Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer. Then, it dawned on me. I am making this way harder than it … Continued

“Thanks for calling. We appreciate our customers, and your call is very important to us. Please stay on the line as all of our customer service representatives and serving others” I don’t know about you, but when I call a business and get a recording similar to this, I certainly do NOT feel like an … Continued

“Never trust anyone who didn’t bring a book with them.” ~ Lemony Snicket. Video might have killed the radio star, but it will never kill books. Even in the age of everything digital and many things automated, when it comes to real advice, people still turn to books. In the year 2019, 72% of adults … Continued

“Hey, Summer, how did that website project turn out? Did you review website flaws to avoid before sending it to the new design intern?” “Ugh! Gene, I’m a little frustrated. Jay understood what website flaws to avoid, but the bounce rate is still high. He and I spend months putting it together, working with our … Continued

For the inexperienced B2B business, getting new leads is a simple proposition. It’s practically a law of physics: The more lead generation services you use, the more leads you get. After all, who doesn’t want more leads? If you can maximize your incoming leads by employing as many lead generation services as possible, that’s the … Continued

It’s been about two whole days since I was assigned to write this blog, and just now, at noon on day three, I’ve forced myself to sit down and write.  My to-do list, which is sitting next to me, is seemingly long, but this task is highlighted because it takes priority. My list isn’t just … Continued

Mindfulness activities: Why do we need them daily?  Procrastination is your brain being a whiny toddler.  As we discussed in our recent article, How to Stop Procrastinating by Winning the War in Your Brain, when we procrastinate our brains turn on their pre-evolution instincts to avoid danger and unpleasantness.  Some scientists call it the lizard … Continued