“Never trust anyone who didn’t bring a book with them.” ~ Lemony Snicket. Video might have killed the radio star, but it will never kill books. Even in the age of everything digital and many things automated, when it comes to real advice, people still turn to books. In the year 2019, 72% of adults … Continued

“Hey, Summer, how did that website project turn out? Did you review website flaws to avoid before sending it to the new design intern?” “Ugh! Gene, I’m a little frustrated. Jay understood what website flaws to avoid, but the bounce rate is still high. He and I spend months putting it together, working with our … Continued

For the inexperienced B2B business, getting new leads is a simple proposition. It’s practically a law of physics: The more lead generation services you use, the more leads you get. After all, who doesn’t want more leads? If you can maximize your incoming leads by employing as many lead generation services as possible, that’s the … Continued

It’s been about two whole days since I was assigned to write this blog, and just now, at noon on day three, I’ve forced myself to sit down and write.  My to-do list, which is sitting next to me, is seemingly long, but this task is highlighted because it takes priority. My list isn’t just … Continued

Mindfulness activities: Why do we need them daily?  Procrastination is your brain being a whiny toddler.  As we discussed in our recent article, How to Stop Procrastinating by Winning the War in Your Brain, when we procrastinate our brains turn on their pre-evolution instincts to avoid danger and unpleasantness.  Some scientists call it the lizard … Continued

As a kid, when my Mom rang the dinner bell, we came running. I mean…she didn’t actually have a dinner bell. But, we did eat at the dinner table as a family every single night — a tradition that seems to be fading in today’s society.  Studies show that families reap huge benefits from this … Continued

Read the comment section in any post about procrastination behaviors and you’ll see some version of the same joke: I’ll deal with it later. Funny and all. But procrastination is serious business, and you should deal with it. As in right now. According to one psychologist (Michael Neenan), procrastination isn’t just a little bit harmful. … Continued

I remember growing up; my mom always would say, “Shelby, what is the Golden Rule?” I’d giggle and blush (or if called on bad behavior, I’d cross my arms and mumble) “The Golden Rule is to treat others how you want to be treated.” I’m sure you were taught something similar. It’s synonymous with “treat … Continued

“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly principle should be applied to your business model, … Continued

Hi, there. Do you need a tissue after watching this?  I sure did.  I’m sorry to make you emotional. But I felt that was the best way to start an article about psychological strategies in marketing.  Duracell there employed one of the great marketing principles – emotional marketing. The connection between parents and children is … Continued