Notes from the team.
Business Communications: The Age of Virtual Connections
Virtual business communications go back to smoke signals and Morse's 1844 telegraph. See how COVID pushed remote work and tools like Zoom into daily use.
How Medical Practices Can Adapt During the COVID-19 Outbreak
You’re sick of hearing about COVID-19. We’re sick of writing about it. And, collectively, we’re all sick of dealing with it. Sadly, we have no choice but to continue to adjust to the “new normal.” What other option do we have? The truth is we were all unprepared to handle a shit
How to Take Your Business from Brick-and-Mortar to Online
COVID forced small shops to lock their doors overnight. Here's how to move your business from brick-and-mortar to ecommerce, starting with social media.
5 Ways to Deal with an Overload of Insurance Claims
Claims volume spiking past what your team can handle? Five practical ways insurance agencies are coping, from rehiring retirees to shifting workloads.
Coronavirus Relief for Small Businesses: Creativity and Resourcefulness
SBA Economic Injury Disaster Loans up to $2 million at 3.75%, plus Payroll Protection forgiveness rules every small business owner should know during COVID-19.
Adding Live Chat Customer Support Agents To Your Website
Why hold music is losing customers and how adding live chat to your site keeps millennials buying instead of bouncing to your competitor's social pages.
5 Effective Ways to Get More Subscribers with Content Upgrade
Five content upgrade types that actually convert readers into email subscribers, with examples from Close and Salesforce and stats on marketing lift.
Power words for Customer Service
Power words for live chat and customer service: active voice over passive, real empathy phrases, and why "I will" beats "I can" with customers.
Tame the Madness: Small Business Organization Tips
Holiday rush turning your shop into chaos? Practical small business organization tips covering finances, clean workspaces, and team management through December.
Guide To Content Marketing Strategy For The Transportation Industry
Planes, trains, automobiles or even motorbikes...no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketi
How to Create Effective Call-to-Action Buttons on Landing Pages
A marketing guide to call-to-action buttons that actually get clicks, covering button text, power words, image placement, and color contrast on landing pages.
The Best Lehigh Valley Business Websites - HelpSquad's Picks
HelpSquad's picks for the best business websites in the Lehigh Valley, featuring SmartAcre, Dorney Park, Lehigh University, and FLB Law marketing and design.
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