Notes from the team.
Sales FAQ: Convert FAQs to Sales with Key Strategies
Eight ways to rewrite your sales FAQ so it answers buyer doubts, supports lead generation, and moves visitors from reading questions to placing orders.
How to Know if Your Remote Team is Overworked and Unfocused (And How to Help Them)
Spot remote work burnout before it tanks output. Signs like overtime creep, more complaining, and communication friction tell you a team needs help.
M4D Powers Through the Pandemic, Proves Customer Focus is the Key to Success
How M4D, a marketing agency serving Motorola two-way radio dealers, kept growing through the pandemic by treating clients as an extension of their team.
10 Tips for Recruiting and Hiring Remote Workers
Ten practical tips for recruiting and hiring remote work talent, covering the skills to screen for, where to post jobs, and how to onboard new hires.
How We Rebranded a B2B Business in 90 Days
HelpSquad rebranded its B2B marketing and website in 90 days at the end of 2020. Here's the timeline, the pro-tips, and what the team got wrong.
5 B2B Social Media Marketing Strategies That Will Help You
Five B2B social media marketing tactics that actually work for niche products, from user generated content to influencer partnerships and video that drives sales.
3 Employee Engagement Strategies That Can Save Remote EX in 2020
Gallup tracked employee engagement hitting historic lows after the 2020 lockdowns. Three team management ideas to keep remote staff connected when morale slips.
Mental Health for Remote Employees: Keep Your Team Feeling Valued From Afar
Remote work can feel isolating, and mental health takes a hit when check-ins disappear. Practical ways managers can keep distant teams feeling valued.
Why Your Customers Ask So Many Questions. Spoiler: It’s Your Fault.
A jammed vet clinic phone line shows what happens without a knowledge base. Here is why customers keep asking the same questions and how to fix it.
Weird Branding That Works: Bold and Memorable Tactics
Gallagher smashed watermelons, Knievel jumped buses, Kreischer ditched his shirt. A look at why weird branding sticks and what it teaches marketing teams.
Brand Distinction for Website That Doesn’t Feel Fake
Authenticity stat: 90% of consumers weigh it in buying decisions. A look at brand distinction, the barber's pole, and honest website marketing that lands.
How These 7 Brands Inspire Loyalty
A look at how Chewy, ALDI, and 5 other brands earn customer loyalty through refunds, pet portraits, private labels, and smart marketing moves.
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