HelpSquad

“Never trust anyone who didn’t bring a book with them.” ~ Lemony Snicket. Video might have killed the radio star, but it will never kill books. Even in the age of everything digital and many things automated, when it comes to real advice, people still turn to books. In the year 2019, 72% of adults … Continued

Mindfulness activities: Why do we need them daily?  Procrastination is your brain being a whiny toddler.  As we discussed in our recent article, How to Stop Procrastinating by Winning the War in Your Brain, when we procrastinate our brains turn on their pre-evolution instincts to avoid danger and unpleasantness.  Some scientists call it the lizard … Continued

Hi there. Do you need a tissue after watching that? I sure did. Sorry to make you emotional, but it’s a perfect way to discuss psychological strategies examples in marketing. Duracell used a powerful tactic—emotional marketing. The bond between parents and children resonates with everyone, even the toughest viewers. That ad stirs emotions, making it … Continued

I have seen one man build an entire house with a glorified bowl and a stick.  I know it sounds impossible, but there’s a video to prove it.  For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued

It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued

Do you know who Josh Kalk is? He’s a human curveball.  Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will.   The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued

This is a story about how website with live chat made one man very happy. Beauford was having a busy Monday. It all started, as it usually does, with an alarm clock. (Beauford was an old-fashion kind of guy and liked to use an old-fashion alarm clock. None of that new generation mumbo-jumbo) And so … Continued

In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office.   “I’m here to study electronic surveillance technology,” he said.  The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact that he also didn’t have a matriculation certificate complicated the matter.  … Continued

Many real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website…

If recent history has taught us anything, it’s that people should know all of the facts before they make a decision or take action.  But, rather than dredge up dicey subjects and lay out the red carpet for a battle royale in the comments, I’ll explain my sentiments this way.  Imagine you’re on a long … Continued