Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes.     As one … Continued

Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer.     Then, it dawned on me. I am making this way harder … Continued

“Thanks for calling. We appreciate our customers, and your call is very important to us. Please stay on the line as all of our customer service representatives and serving others” via GIPHY I don’t know about you, but when I call a business and get a recording similar to this, I certainly do NOT feel … Continued