05 Jun
Higher Education
Want to Attract Qualified Students to Your College? Use Honey.
In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office. “I’m here to study electronic surveillance technology,” he said. The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact that he also didn’t have a matriculation certificate complicated the matter. … Continued
read more
06 Apr
Higher Education
Distance Learning: What Can We Learn from COVID-19
Just about every school-aged kid I know LOVES a snow day. Heck, I loved them so much when I was a kid I would perform every snow day ritual known to man at the slightest chance of snow. That meant spoons under pillows, pajamas inside out, and when I really wanted a snow day I … Continued
read more
01 Apr
Higher Education
College Admissions 2020: The Challenges of COVID-19 Pandemic
Like many of her friends and classmates in their senior year of high school, Lily Ogletree was excited for 2020. Set to graduate from Central Bucks East High School in June, she spent the winter looking at college options. She applied to various schools, and visited campuses in different parts of the country. She didn’t … Continued
read more
18 Jul
Higher Education
The higher the education, the more difficult the application process
“When any scholar is able to read Tully or such like classical Latin Author Tempore and make and speaker true Latin in verse and prosesuo Marte, and decline perfectlt the paradigms of nounes and verbes in ye Greeke tongue, then may hee bee admitted into ye College.” This excerpt from Harvard’s first code of laws … Continued
read more
24 Apr
Higher Education
Why Social Media Integration is Essential for Reaching Millennials
There’s a stereotype that millennials are self-obsessed and over-opinionated, but when you work in higher education, you know that’s rarely true. Many millennial students are dedicated to learning all they can about a variety of important subjects and are willing to consider alternate opinions. These, of course, are great qualities. But they do mean … Continued
read more
17 Apr
Higher Education
Live Chat and Texting: Extra tools in the toolbox
In the highly competitive world of higher education, lead generation—and, better yet, qualified lead generation—is where it all begins for college and university marketing teams. Having a few extra ways for colleges and universities to provide customer service, such as live chat and text, can make all the difference in the sales process by making … Continued
read more
10 Apr
Higher Education
How HelpSquad Live Chat Answering Service Makes Foreign Language Students Feel at Home
Leaving one’s family behind to move to another country is hard enough; when we add second language learning and university coursework to the mix, we can see how foreign language students might struggle to feel connected to and stay engaged in our schools. How can we eliminate this barrier? How can we help foreign language … Continued
read more