“I wish to be useful even after my death…in forming and advancing other young people who may be serviceable to their country.” – Benjamin Franklin  This is quite an admirable quote from one of our most famous founding fathers. Little did Benjamin Franklin know that two hundred years after his death, these words would not … Continued

What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic?  To help customer service professionals in higher education, we asked business leaders this question for their best advice. From hosting interactive tours to treating students as clients, there are several strategies that may help … Continued

Today I dug out my high school yearbook.  Here is what my 12th grade advanced Physics teacher wrote in it. “You have a great mind. I was always pleasantly surprised when I graded your tests. You always did so well, while sleeping so much.”  Ahem… Well, to defend my napping habit I could use the … Continued

Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions.  Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued

In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office.   “I’m here to study electronic surveillance technology,” he said.  The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact that he also didn’t have a matriculation certificate complicated the matter.  … Continued

Just about every school-aged kid I know LOVES a snow day. Heck, I loved them so much when I was a kid I would perform every snow day ritual known to man at the slightest chance of snow. That meant spoons under pillows, pajamas inside out, and when I really wanted a snow day I … Continued

Like many of her friends and classmates in their senior year of high school, Lily Ogletree was excited for 2020. Set to graduate from Central Bucks East High School in June, she spent the winter looking at college options. She applied to various schools, and visited campuses in different parts of the country. She didn’t … Continued

“When any scholar is able to read Tully or such like classical Latin Author Tempore and make and speaker true Latin in verse and prosesuo Marte, and decline perfectlt the paradigms of nounes and verbes in ye Greeke tongue, then may hee bee admitted into ye College.” This excerpt from Harvard’s first code of laws … Continued

There’s a stereotype that millennials are self-obsessed and over-opinionated, but when you work in higher education, you know that’s rarely true. Many millennial students are dedicated to learning all they can about a variety of important subjects and are willing to consider alternate opinions. These, of course, are great qualities. But they do mean that … Continued

In the highly competitive world of higher education, lead generation—and, better yet, qualified lead generation—is where it all begins for college and university marketing teams. Having a few extra ways for colleges and universities to provide customer service, such as live chat and text, can make all the difference in the sales process by making … Continued