02 Apr
E-Commerce
Get Your FAQs Straight: 8 Ways to Convert Questions into Sales
The FAQ page tends to be the most neglected page of a website; It’s usually treated as an afterthought, while the homepage gets the most attention. What many site owners fail to realize is that the FAQ page is of great significance and can convert visitors and increase the SEO ranking of your website. As … Continued
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04 Jan
E-Commerce
How We Rebranded a B2B Business in 90 Days
There comes a time when everything needs an update. Whether it’s a hairstyle… A home that needs a facelift… Or a brand that wants to remain fresh and recognizable. Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our … Continued
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05 Aug
E-Commerce
Why Your Customers Ask So Many Questions. Spoiler: It’s Your Fault.
Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes. As one … Continued
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24 Jul
E-Commerce
How These 7 Brands Inspire Loyalty
Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer. Then, it dawned on me. I am making this way harder … Continued
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10 Jul
E-Commerce
Social Skills Intervention: What We Lost in the Pandemic (And How to Get It Back)
As a kid, when my Mom rang the dinner bell, we came running. I mean…she didn’t actually have a dinner bell. But, we did eat at the dinner table as a family every single night — a tradition that seems to be fading in today’s society. Studies show that families reap huge benefits … Continued
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30 Jun
E-Commerce
The True Cost of “Free” Live Chat Software
A search query for “free live chat software” currently yields over seven hundred million results on Google. Everyone is looking for free live chat software to run on their website. If you want a better website than your competitors, that should worry you. One recalls an old quote from George Patton: “If everyone is thinking … Continued
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10 Jun
E-Commerce
We Spent a Week Throwing Curveballs at the Best Chatbots in the Game. Here’s What They Had to Say.
Do you know who Josh Kalk is? He’s a human curveball. Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will. The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued
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