Get Your FAQs Straight: 8 Ways to Convert Questions into Sales
The FAQ page tends to be the most neglected page of a website; It’s usually treated as an afterthought, while the homepage gets the most attention. What many site owners fail to realize is that the FAQ page is of great significance and can convert visitors and increase the SEO ranking of your website. As … Continuedread more
How We Rebranded a B2B Business in 90 Days
There comes a time when everything needs an update. Whether it’s a hairstyle… A home that needs a facelift… Or a brand that wants to remain fresh and recognizable. Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our … Continuedread more
Why Your Customers Ask So Many Questions. Spoiler: It’s Your Fault.
Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes. As one … Continuedread more
How These 7 Brands Inspire Loyalty
Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer. Then, it dawned on me. I am making this way harder … Continuedread more