While many small businesses focus their energy and resources on generating new business, focusing on existing customers may be a better place to direct your efforts. A loyal client base is the lifeblood of any business. Loyal customers not only spend more than a new customer, but 65% of your sales will come from existing … Continued

One of the main reasons consumers choose one brand over another is trust. Trust helps consumers move through the sales funnel, from initial awareness and sales to advocacy and support.  When businesses fail to instill trust, it’s because they don’t understand what their customers’ needs are. This usually leads to poor customer experiences and lack … Continued

The FAQ page tends to be the most neglected page of a website; It’s usually treated as an afterthought, while the homepage gets the most attention. What many site owners fail to realize is that the FAQ page is of great significance and can convert visitors and increase the SEO ranking of your website.  As … Continued