It’s been about two whole days since I was assigned to write this blog, and just now, at noon on day three, I’ve forced myself to sit down and write.  My to-do list, which is sitting next to me, is seemingly long, but this task is highlighted because it takes priority. My list isn’t just … Continued

In Temkin’s 2018 customer experience report, auto dealerships were ranked thirteenth among twenty industries, earning an “Okay” rating on average. Why was that?   Temkin generated the ratings by asking 10,000 US consumers how they would rate their recent interactions with 318 companies, specifically according to three dimensions: success, effort, and emotion. So the auto … Continued

When you’re in the business of selling cars, reputation is king. And in the online world, building that reputation, or recovering from a one that’s less than stellar, can be the difference in your success.   There are several factors that contribute to your online reputation, and live chat technology for car dealers can be … Continued

“The car-buying experience is infamously frustrating to American consumers and especially to millennials, who want to handle as much of the process as possible online,” says Dale Buss, an auto business expert. How can you make your auto dealership stand out as a pain-free place to buy a car? Research by Hyundai found that all … Continued

As someone in the car sales business, you have probably heard these fears and complaints customers have about buying a car: “I’m afraid I’ll get ripped off.” “Feel like salesmen always take advantage of my ignorance about cars.” “Am not good at negotiating.” “I don’t like car shopping because it seems like salesmen try to … Continued

While this type of approach has helped companies in other industries become much more effective, outbound telemarketing carries to be an excellent way to reach prospects. Business process outsourcing providers are a direct beneficiary of these technologies. BPO call centers have grown all over the world as a way to provide affordable providers to companies … Continued

Here’s the dealership marketing plan for 2018, read and forget it if you do not have effective closing of the prospect on your website. read on… Content advertising was the largest digital online marketing fad for the last few years, but times are changing. With experts from the National Automotive Dealers Association predicting a 17 … Continued

To be ensured of on-line marketing success, it’s sensible to apply several marketing strategies. Besides making sure you generate sales leads to your website, it’ll help you reach a wide selection of clients thus gain prominence online. Cast wider net. There are various arsenals that every on-line business person needs to seriously consider. Among these … Continued

The latest tactic that automobile dealerships are using to enhance sales and pull repeat clients is an up close and personal process of communicating via the dealerships site called chat. It may look like something from a science fiction film, but live chat is a fact and its making inroads to the automotive sales industry. … Continued