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For the inexperienced B2B business, getting new leads is a simple proposition. It’s practically a law of physics: The more lead generation services you use, the more leads you get. After all, who doesn’t want more leads? If you can maximize your incoming leads by employing as many lead generation services as possible, that’s the … Continued

It’s been about two whole days since I was assigned to write this blog, and just now, at noon on day three, I’ve forced myself to sit down and write.  My to-do list, which is sitting next to me, is seemingly long, but this task is highlighted because it takes priority. My list isn’t just … Continued

Mindfulness activities: Why do we need them daily?  Procrastination is your brain being a whiny toddler.  As we discussed in our recent article, How to Stop Procrastinating by Winning the War in Your Brain, when we procrastinate our brains turn on their pre-evolution instincts to avoid danger and unpleasantness.  Some scientists call it the lizard … Continued

As a kid, when my Mom rang the dinner bell, we came running. I mean…she didn’t actually have a dinner bell. But, we did eat at the dinner table as a family every single night — a tradition that seems to be fading in today’s society.  Studies show that families reap huge benefits from this … Continued

Read the comment section in any post about procrastination behaviors and you’ll see some version of the same joke: I’ll deal with it later. Funny and all. But procrastination is serious business, and you should deal with it. As in right now. According to one psychologist (Michael Neenan), procrastination isn’t just a little bit harmful. … Continued

I remember growing up; my mom always would say, “Shelby, what is the Golden Rule?” I’d giggle and blush (or if called on bad behavior, I’d cross my arms and mumble) “The Golden Rule is to treat others how you want to be treated.” I’m sure you were taught something similar. It’s synonymous with “treat … Continued

“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly principle should be applied to your business model, … Continued

Hi there. Do you need a tissue after watching that? I sure did. Sorry to make you emotional, but it’s a perfect way to discuss psychological strategies examples in marketing. Duracell used a powerful tactic—emotional marketing. The bond between parents and children resonates with everyone, even the toughest viewers. That ad stirs emotions, making it … Continued

I have seen one man build an entire house with a glorified bowl and a stick.  I know it sounds impossible, but there’s a video to prove it.  For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued

It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued