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Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued

There are numerous reasons why hiring new people may seem like a daunting task. Maybe your company’s senior-most employee is retiring, leaving behind shoes that seem impossible to fill. Or, it could be that sales are soaring, and there’s no time to sit and wait for job seekers to stumble upon your “help wanted” ad. … Continued

The Current Economy and the State of the Job Market Financially, the U.S. appears to be in a better economic state than it has been in years. Recent statistics paint a rosy picture of the promised land looming in the distance. So, unless you’re a small business owner, it might be easy to kick back, … Continued

The spookiest time of year is upon us.  Skeletons and spider webs adorn neighborhood porches, Halloween themed music blares across department store loudspeakers, and you have seen Mike Meyers’ white face mask flash across your TV screen more times than you can count. The creepy atmosphere can make even the bravest soul consider looking over … Continued

There is no doubt about it. Managing a small business is no walk in the park, but developing a stellar customer service team on a limited budget can feel like trying to sprint up the Rocky Mountains on rollerblades. The first half of the battle for any business is attracting customers. The other half is … Continued

Let’s face it. One of the most popular forms of transportation has become rideshare services like Uber and Lyft, and it’s easy to see why. In the age of instant gratification, Transportation Network Companies (TNCs) are convenient and fast. Executives can summon a ride to their downtown office with a few taps on their smartphone … Continued

Boosting customer engagement requires making interactions more personal and straightforward. Understanding customers’ needs, speaking their language, and being transparent builds trust. Simplifying the journey and offering support across various channels ensures a seamless experience. By humanizing these interactions, businesses can foster loyalty and drive growth. Understanding Customer Engagement Understanding customer engagement is about truly grasping … Continued

When one thinks about customer loyalty, the mind likely goes to the mom and pop stores in small towns. You know, those one-stop-shops that have everything from groceries to hardware, also doubling as the town’s gossip hub. Everyone knows everyone, and you’re treated like family. Fortunately, it doesn’t matter if you have four employees or … Continued

If you’re a creative type starting a business, it can be all too easy to want to share all of your thoughts and innovations with the world. You think perhaps it’s the one divine allotment of ingenuity you will ever be granted, so you want to get it all out there before the opportunity is … Continued

“When any scholar is able to read Tully or such like classical Latin Author Tempore and make and speaker true Latin in verse and prosesuo Marte, and decline perfectlt the paradigms of nounes and verbes in ye Greeke tongue, then may hee bee admitted into ye College.” This excerpt from Harvard’s first code of laws … Continued