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For anyone who works in the service industry, I’m sure the words “the customer is always right” have a bit of a triggering effect on you. You might cringe or shudder as I do. Because even though we’re in customer service, sometimes the customer is just WRONG!  via GIPHY But even when the customers are … Continued

How to get your website visitors to give you those precious email addresses. “Give it, give it, give it, please…” You can beg and plead for your website visitors’ contacts, but not everyone is willing to give out his or her personal info.  There’s one thing that can get your website patrons to dish out … Continued

Customer Service Choice of Words: What to say to your customers (and why, and how). We have all heard the saying, “It’s not what you say, but how you say it that matters.” Of course, it’s no surprise that the tone of voice matters.  However, research by conversation analysts suggests that it’s not just how … Continued

Jingle Bell Rock Your Small Business Organization Through the Holiday Season It’s beginning to look a lot like Christmas, everywhere you go… Crowds of customers. A forgotten order. Lost delivery slip. Holiday discount confusion. Returned merchandise. Broken boiler. Christmas light fiasco. End-of-year paperwork… And everyone wants everything done, finished, and delivered NOW! The holiday season … Continued

The effectiveness of your conversion pipeline depends on your ability to generate a steady stream of leads. However, creating an effective lead generation system is not entirely a simple matter. There are many lead sources you can tap into, and a variety of tactics you can use to grab a lead’s attention. Unfortunately, they are … Continued

Planes, trains, automobiles or even motorbikes…no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketing strategy for your transportation business can be easier than you think. It can … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

As the 65th largest metropolitan region in the U.S., the Lehigh Valley has one of the most vital economies in the state of Pennsylvania. Therefore, it’s no surprise that the area is home to a plethora of successful and innovative businesses. What we at HelpSquad have also come to realize is that some of those … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

Businesses today constantly seek to boost conversion rates. One effective strategy gaining traction is using landing page videos. These engaging tools capture visitors’ attention and increase conversions. This article explores how to optimize landing page videos to enhance your conversion rates. Understanding Conversion Rates Before we get into the benefits of landing page videos, let’s … Continued