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Marketing and media
How to Create Engaging Content for Email Campaigns
Do you know that email campaigns are considered one of the most effective marketing strategies in businesses? Why is that? According to research, email marketing makes the greatest ROI channel with over 73% marketers rating. Moreover, 72% of customers have picked email as their main communication channel for business. But, what makes an email so … Continued
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Small Business
18 Ways to Magically Convert Website Visitors Into Customers
Ah, window shopping! What a fun activity, isn’t it? Whether it is browsing through the storefronts of New York City or checking out the mom-and-pop shops in your local town, sometimes the mere fix of looking at items on display is all you need. Did you know that window shopping has been around for a … Continued
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Management & Leadership
How to Deal With Conflict of Interest at Work: A Guide for Business Owners
Conflicts of interest are not only an issue for large organizations, they can occur in a business of any size and at any level However, if these conflicts are managed properly, their effects can be largely mitigated. Dealing with conflicts of interest starts with the awareness and preparation. By putting the appropriate policies in place … Continued
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Customer Service
Customer Service in Higher Education: 7 Trends & Tactics
What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic? To help professionals in customer service in higher education, we asked business leaders this question for their best advice. From hosting interactive tours to treating students as clients, there are several strategies that may … Continued
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Blog
The Mechanics of GRATITUDE
Forward: by HelpSquad It’s been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that’s got us thinking a lot about the things we’re grateful for. We thought our customers and our blog readers might be feeling the same way. So, without further ado, from Colin … Continued
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Customer Service
How COVID-19 Has Changed Customer Support
The COVID-19 outbreak has had a significant impact on every facet of our lives, business being one of them. In order to stay afloat during the pandemic, businesses had to adapt and evolve quickly. Very few, if any, areas of any company have remained unchanged. Customer support is no different. Health anxiety, social isolation, financial … Continued
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Critical Thinking
How Customer Support Conversations Can Help You Improve SEO
Your customer support team is always on the front line to resolve customer queries, hear complaints and take feedback. Their interactions with your customers offer lots of insights related to your business. If you apply them to your marketing strategies, you can get even better results. But, did you ever think that these conversations can … Continued
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Blog
14 Ways To Improve Customer Experience For Small Businesses
What is one way to improve customer experience for small businesses? To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the right customer experience. Here are 14 tips to getting it right … Continued
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Customer Service
5 Smart Strategies That Help Avoid Losing Loyal Customers
Ah, the moment when you, as a small business owner, sign on a new customer! You go through the onboarding process and get the client set up and settled in. You get excited about the upcoming opportunity. Maybe you share a round of high fives with your team or celebrate with a happy dance in … Continued
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Marketing and media
4 Ways You Can Boost SEO Using Instagram
Every single business that has a website should have accompanying social media profiles to showcase its latest work. If you don’t, get out of that rock you’ve been living under! It’s easy to post interesting content at the click of a button, whether that’s behind the scenes posts, information about your services, or to share … Continued