Blog
Why and When to Say “No” to Pissed Off Customers
We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency. Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any customer can have a car painted any color … Continued
Legal
83 Tools and Resources for Personalizing and Optimizing Your Emails, Lead Generation, and Marketing
Everyone knows how to sell online. You stick to a simple acronym: AIDA. Attention Interest Desire/Decision Action Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create … Continued
Blog
How You’re Pissing Off Your Customers Without Even Trying
It’s 2 am when I wake up and I hear nothing. Normally, at 2 am, hearing nothing would be ideal. It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear … Continued
Blog
We Spent a Week Throwing Curveballs at the Best Chatbots in the Game. Here’s What They Had to Say.
Do you know who Josh Kalk is? He’s a human curveball. Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will. The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued
Financial Service
Website with Live Chat: A Little Story About CPA Beauford, Told in GIFs
This is a story about how website with live chat made one man very happy. Beauford was having a busy Monday. It all started, as it usually does, with an alarm clock. (Beauford was an old-fashion kind of guy and liked to use an old-fashion alarm clock. None of that new generation mumbo-jumbo) And so … Continued
Blog
Landing Page Psychology: 8 Ways to Make More Sales
I was helping my brother with an estate sale once, and he was having trouble selling what we both thought was the prized item: a perfectly good printer. The printer had no major flaws. It was new-ish. He just didn’t need it anymore. The price was appropriate. In fact, it was a total bargain for … Continued
Blog
Want to Attract Qualified Students to Your College? Use Honey.
In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office. “I’m here to study electronic surveillance technology,” he said. The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact that he also didn’t have a matriculation certificate complicated the matter. … Continued
Real Estate
Real Estate Agents: Want Personal Connections with Web Visitors? Stop Treating Them Like Cattle
Many real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website…
Blog
65 Live Chat Statistics That Prove Live Chat Will Benefit Your Business's CX [Infographics]
If recent history has taught us anything, it’s that people should know all of the facts before they make a decision or take action. But, rather than dredge up dicey subjects and lay out the red carpet for a battle royale in the comments, I’ll explain my sentiments this way. Imagine you’re on a long … Continued
Blog
Set Up a Live Chat Service and Go Home at 5 o'Clock
Mike Figliuolo, the founder of Thought Leaders, was a tough guy. A former US army platoon leader. An entrepreneur. A certified Master Fitness Trainer. Not exactly the type of person you would expect to have a heart attack at 43. Despite all his accomplishments, Figliuolo learned one important lesson: he wasn’t making time for his … Continued