![3 Best Practices to Increase Sales with Google AdWords 1 Increase Sales with Google AdWords](https://helpsquad.com/wp-content/uploads/2021/11/google-adwords-skag-strategy-300x180.jpeg)
Marketing and media
3 Best Practices to Increase Sales with Google AdWords
Setting up Google AdWords is an efficient way to enhance your marketing efforts and reach your target audience, but only if you do it right. So, what if you’re new to this and you don’t know where to start? Or you’re worried about a limited budget? The truth is, you can still achieve excellent results … Continued
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Blog
How a Polished Website Builds Trust with Customers
If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you’d turn around and walk out. Then, you’d tell your family, friends, coworkers, and anyone who would listen to NEVER shop there. Believe or it … Continued
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Blog
9 Landing Page Best Practices for B2B Businesses
What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued
![8 Tips For Running A Customer Experience Survey 6 Customer-Experience-Survey](https://helpsquad.com/wp-content/uploads/2021/09/Customer-Experience-Survey-300x200.png)
Blog
8 Tips For Running A Customer Experience Survey
Customer satisfaction remains a critical aspect of any business looking for ways to differentiate itself and retain customers. According to studies, the average American consumer tells 16 other customers about a bad customer experience. It’s no secret that unresolved negative customer experiences can be damaging for brands. According to extensive research, you need an … Continued
![How Being Passionately Customer-Centric Leads To Greatness: Mason Bottle's Customer Success Story 7 Mason Bottle Feature Photo](https://helpsquad.com/wp-content/uploads/2021/09/Mason-Bottle-Feature-Photo-300x237.jpeg)
Customer Success Stories
How Being Passionately Customer-Centric Leads To Greatness: Mason Bottle's Customer Success Story
Nothing is stronger and more true than a parent’s love for a child. As a parent, you strive to make sure your children receive the best medical care, deliberate over which schools they should go to and which foods they should eat. Wanting the best for your child becomes a passion. Now, imagine taking that … Continued
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Higher Education
5 Strategies for Remote Student Engagement
In remote learning, student engagement is vital for success. Without physical interaction, virtual platforms must create a sense of connection. Using innovative strategies and effective communication, educators can keep students engaged and motivated. This article explores five ways to stay connected with students remotely, covering the importance of engagement, technology use, challenges, and evaluating these … Continued
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Experts Corner
9 Lead Generation Strategies for Small Businesses
What is one lead generation strategy that works for small businesses? To help you generate more leads for your small business, we asked business leaders and marketing professionals for their insights. From SEO to trying paid social media ads, here are several lead-generating strategies for your small business. Here are nine lead generation strategies that … Continued
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Management & Leadership
17 Ways Small Brand Can Provide Big Brand Experience
“Dream big.” This piece of advice seems to pop up throughout our lives time and again. And as small business people, we do. We dream big. We reach for the stars. And we do what we love. We build business ventures, we find our audiences, and we try to serve our customers the best we … Continued
![3 Ways To Engage Remote Workers In Your Company Culture 32 engage remote workers](https://helpsquad.com/wp-content/uploads/2021/08/pexels-anthony-shkraba-5244025-300x200.jpg)
Management & Leadership
3 Ways To Engage Remote Workers In Your Company Culture
The pandemic of 2020 swept the world fast. And so the remote working model has entered employers’ lives rather suddenly. And the necessity to move quickly gave staff less time to comfortably think out the fine prints. Zoom calls, virtual team building events, BPM software and other collaboration tools are just some of the efforts … Continued
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Small Business
5 Ways to Build Personal Connections with Customers Virtually
What matters most to online shoppers? According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers? No, it does not. And here is why. While customers who … Continued