As a kid, when my Mom rang the dinner bell, we came running. I mean…she didn’t actually have a dinner bell. But, we did eat at the dinner table as a family every single night — a tradition that seems to be fading in today’s society.  Studies show that families reap huge benefits from this … Continued

Read the comment section in any post about procrastination behaviors and you’ll see some version of the same joke: I’ll deal with it later. Funny and all. But procrastination is serious business, and you should deal with it. As in right now. According to one psychologist (Michael Neenan), procrastination isn’t just a little bit harmful. … Continued

I remember growing up; my mom always would say, “Shelby, what is the Golden Rule?” I’d giggle and blush (or if called on bad behavior, I’d cross my arms and mumble) “The Golden Rule is to treat others how you want to be treated.” I’m sure you were taught something similar. It’s synonymous with “treat … Continued

“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly principle should be applied to your business model, … Continued

Hi there. Do you need a tissue after watching that? I sure did. Sorry to make you emotional, but it’s a perfect way to discuss psychological strategies examples in marketing. Duracell used a powerful tactic—emotional marketing. The bond between parents and children resonates with everyone, even the toughest viewers. That ad stirs emotions, making it … Continued

I have seen one man build an entire house with a glorified bowl and a stick.  I know it sounds impossible, but there’s a video to prove it.  For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued

It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued

We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency.  Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any customer can have a car painted any color … Continued

Everyone knows how to sell online. You stick to a simple acronym: AIDA. Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create an average website and … Continued

It’s 2 am when I wake up and I hear nothing.  Normally, at 2 am, hearing nothing would be ideal.  It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear … Continued