Just about every school-aged kid I know LOVES a snow day. Heck, I loved them so much when I was a kid I would perform every snow day ritual known to man at the slightest chance of snow. That meant spoons under pillows, pajamas inside out, and when I really wanted a snow day I … Continued

“Never let a good crisis go to waste,”  Winston Churchill said those words more than 70 years ago. But there is no time like right now for them to ring so true.  With COVID-19 sweeping the globe. It’s hard to find a business that is not feeling the effects of the pandemic. A business owner … Continued

Tumble outta bed and I stumble to the kitchen Pour myself a cup of ambition Yawn and stretch and try to come to life Jump in the shower and the blood starts pumpin’ Out on the street the traffic starts jumpin’ With folks like me on the job from 9 to 5… well not anymore. … Continued

“Thank you for calling our customer support hotline. Your call is very important to us. All of our customer representatives are busy serving other customers right now, but we will be with you shortly! Please stay on the line.” via GIPHY Sound familiar? Thankfully customer service is changing, and we couldn’t be happier.  People are … Continued

For anyone who works in the service industry, I’m sure the words “the customer is always right” have a bit of a triggering effect on you. You might cringe or shudder as I do. Because even though we’re in customer service, sometimes the customer is just WRONG!  via GIPHY But even when the customers are … Continued

How to get your website visitors to give you those precious email addresses. “Give it, give it, give it, please…” You can beg and plead for your website visitors’ contacts, but not everyone is willing to give out his or her personal info.  There’s one thing that can get your website patrons to dish out … Continued

Power words for Customer Service: What to say to your customers (and why, and how). We have all heard the saying, “It’s not what you say, but how you say it that matters.” Of course, it’s no surprise that the tone of voice matters.  However, research by conversation analysts suggests that it’s not just how … Continued

Jingle Bell Rock Your Small Business Organization Through the Holiday Season It’s beginning to look a lot like Christmas, everywhere you go… Crowds of customers. A forgotten order. Lost delivery slip. Holiday discount confusion. Returned merchandise. Broken boiler. Christmas light fiasco. End-of-year paperwork… And everyone wants everything done, finished, and delivered NOW! The holiday season … Continued

The effectiveness of your conversion pipeline depends on your ability to generate a steady stream of leads. However, creating an effective lead generation system is not entirely a simple matter. There are many lead sources you can tap into, and a variety of tactics you can use to grab a lead’s attention. Unfortunately, they are … Continued

Planes, trains, automobiles or even motorbikes…no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketing strategy for your transportation business can be easier than you think. It can … Continued