HelpSquad

Small business reopening has been on everyone’s mind as the United States nears the second month of the COVID-19 quarantine.  With some states lifting restrictions and others preparing to do so in the near future, small business owners everywhere ponder on reopenings. Safety of operations and financial viability become major issues in all cases as … Continued

Virtual business communications have a longer history than one may realize.  Pre-colonial Native American tribes used smoke signals to deliver messages. Europeans transmitted information between cities using a visual telegraphy system in the late 18th century. And once Samuel Morse patented the telegraph in 1844, the virtual communications rapidly gained speed on the information-sharing highway.  … Continued

It’s honorable to be essential. Everyday millions of essential workers show up for work to keep the world going amidst the COVID-19 outbreak. Healthcare, food, transportation and other industries must continue operations to ensure public health and safety. However, in these unprecedented times, many find themselves risking their own safety, health, and lives. As essential … Continued

New things can be scary.  In 1876 when telephones were becoming more and more popular, people were suspicious. It was during a time when few people had firsthand experience with electrical machines.  There were many fears surrounding the telephone. Was it dangerous? Could other people listen in on conversations? Telephone companies had to work hard … Continued

“Here we go, again!” Lily sat at her dining room table with her laptop still open. Following a few weeks of complete uncertainty, it was nice to at least hear something from Jack.  The famous Hotel of the Future which Lily has been managing for a few years now, temporarily closed its doors. Similar to … Continued

The coronavirus is hitting the U.S. like a ton of bricks. Lysol wipes and spray are virtually extinct. Ground beef and chicken breast are hot commodities. And, you better get to the store early or you definitely aren’t getting any toilet paper. The harsh reality is that those aren’t even the biggest problems we are … Continued

“Never let a good crisis go to waste,”  Winston Churchill said those words more than 70 years ago. But there is no time like right now for them to ring so true.  With COVID-19 sweeping the globe. It’s hard to find a business that is not feeling the effects of the pandemic. A business owner … Continued

“Thank you for calling our customer support hotline. Your call is very important to us. All of our customer representatives are busy serving other customers right now, but we will be with you shortly! Please stay on the line.” via GIPHY Sound familiar? Thankfully customer service is changing, and we couldn’t be happier.  People are … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

As the 65th largest metropolitan region in the U.S., the Lehigh Valley has one of the most vital economies in the state of Pennsylvania. Therefore, it’s no surprise that the area is home to a plethora of successful and innovative businesses. What we at HelpSquad have also come to realize is that some of those … Continued