Marketing and media

Storytelling has always been synonymous with media and PR. Today, the formats of these stories have changed. What hasn’t however, is the inclination of a brand towards being featured in these stories and gaining a significant share of voice in the industry. Companies want to be perceived as an industry thought leaders or brands that … Continued

What is one strategy for a SaaS company to drive more leads and increase MRR?  To help you increase MRRs on your SaaS offerings, we asked CEOs and marketing professionals this question for their best strategies. From using paid marketing to setting up email drip campaigns, there are several ideas that may help you generate … Continued

What is one tip for someone looking to build their influence online? To help you build your influence online, we asked marketing experts and small business owners this question for their best insights. From knowing your audience to adding value, there are several tips that may help you build your online presence in the future. … Continued

What is one component to include in an eCommerce marketing strategy? To help you with perfecting your eCommerce marketing strategy, we asked successful online businesses and marketing experts this question for their best recommendations. From building links to focusing on conversion rate optimization, there are several suggestions that may help you with mastering eCommerce marketing. … Continued

What is one way to get more customer reviews for an eCommerce website? To help your eCommerce business get more customer reviews, we asked marketing professionals and eCommerce business owners this question for their best insights. From providing discount incentives to holding a contest, there are several tips that may help you get more customer … Continued

Target market analysis should be the main driver for all B2B marketing strategies. Whether your business provides software for Book of Ra-technology revolutionizing business or helps small businesses advertise on LinkedIn, getting to know your customers is the key to success. If you are aware of what influences customers’ decisions, you can get them to work with you … Continued

Do you know that email campaigns are considered one of the most effective marketing strategies in businesses? Why is that? According to research, email marketing makes the greatest ROI channel with over 73% marketers rating. Moreover, 72% of customers have picked email as their main communication channel for business.  But, what makes an email so … Continued

Your customer support team is always on the front line to resolve customer queries, hear complaints and take feedback.  Their interactions with your customers offer lots of insights related to your business. If you apply them to your marketing strategies, you can get even better results.  But, did you ever think that these conversations can … Continued

Every single business that has a website should have accompanying social media profiles to showcase its latest work.  If you don’t, get out of that rock you’ve been living under! It’s easy to post interesting content at the click of a button, whether that’s behind the scenes posts, information about your services, or to share … Continued

Setting up Google AdWords is an efficient way to enhance your marketing efforts and reach your target audience, but only if you do it right. So, what if you’re new to this and you don’t know where to start? Or you’re worried about a limited budget? The truth is, you can still achieve excellent results … Continued