Marketing and media

How to get your website visitors to give you those precious email addresses. “Give it, give it, give it, please…” You can beg and plead for your website visitors’ contacts, but not everyone is willing to give out his or her personal info.  There’s one thing that can get your website patrons to dish out … Continued

Planes, trains, automobiles or even motorbikes…no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketing strategy for your transportation business can be easier than you think. It can … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

Businesses today constantly seek to boost conversion rates. One effective strategy gaining traction is using landing page videos. These engaging tools capture visitors’ attention and increase conversions. This article explores how to optimize landing page videos to enhance your conversion rates. Understanding Conversion Rates Before we get into the benefits of landing page videos, let’s … Continued

Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued

Let’s be honest. When most people talk about “growth,” they usually picture a bigger office, more staff, and higher sales numbers. But if you’ve ever tried to actually grow brand reach, you know it’s not that simple. Expanding reach isn’t just about size—it’s about strategy. It’s about making the right moves so you can reach … Continued

Today, businesses want to better help their customers. They use live chat agents and chatbots for quick support. Live chat agents are real people who answer questions right away. Chatbots are programs that automatically respond to questions. Both live chat agents and chatbots are used to help customers fast. Exploring Live Chat Agents and Chatbots … Continued

A dealership’s success depends on effective marketing. The right tactics attract more customers and boost sales. This article explores ten proven strategies to enhance marketing and achieve business goals. What is dealership marketing? Dealership marketing crafts strategies to link automotive dealers with buyers. It promotes vehicles, services, and highlights the dealership’s strengths to build brand … Continued