Marketing and media

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

Businesses today constantly seek to boost conversion rates. One effective strategy gaining traction is using landing page videos. These engaging tools capture visitors’ attention and increase conversions. This article explores how to optimize landing page videos to enhance your conversion rates. Understanding Conversion Rates Before we get into the benefits of landing page videos, let’s … Continued

Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued

Expanding reach is more than just a business buzzword—it’s the key to real, sustainable growth. But here’s the thing: it’s not just about getting bigger, it’s about getting smarter. It’s about making the right moves that help you connect with more customers, open new doors, and keep your business moving in the right direction. Whether … Continued

Today, businesses want to better help their customers. They use live chat agents and chatbots for quick support. Live chat agents are real people who answer questions right away. Chatbots are programs that automatically respond to questions. Both live chat agents and chatbots are used to help customers fast. Exploring Live Chat Agents and Chatbots … Continued

A dealership’s success depends on effective marketing. The right tactics attract more customers and boost sales. This article explores ten proven strategies to enhance marketing and achieve business goals. What is dealership marketing? Dealership marketing crafts strategies to link automotive dealers with buyers. It promotes vehicles, services, and highlights the dealership’s strengths to build brand … Continued