Hi, there. Do you need a tissue after watching this?  I sure did.  I’m sorry to make you emotional. But I felt that was the best way to start an article about psychological strategies in marketing.  Duracell there employed one of the great marketing principles – emotional marketing. The connection between parents and children is … Continued

Emerson once said that a person can’t stand in the same river twice. Not only does the water move and change the river, but the person will change, too. The same will apply to the post-COVID world. What comes next? We don’t know exactly. But we do know that things won’t be the same. Anyone … Continued

Everyone knows how to sell online. You stick to a simple acronym: AIDA. Attention Interest Desire/Decision Action Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create … Continued

I was helping my brother with an estate sale once, and he was having trouble selling what we both thought was the prized item: a perfectly good printer. The printer had no major flaws. It was new-ish. He just didn’t need it anymore. The price was appropriate. In fact, it was a total bargain for … Continued

When COVID-19 struck and the government issued a mandatory quarantine, no one could have predicted or prepared for the financial and economic consequences. It’s been almost two months since then, and businesses are still closed or struggling to stay open.  HelpSquad, along with our sister companies LiveHelpNow and Insane Lab, sprung into action as soon … Continued

Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued

How to get your website visitors to give you those precious email addresses. “Give it, give it, give it, please…” You can beg and plead for your website visitors’ contacts, but not everyone is willing to give out his or her personal info.  There’s one thing that can get your website patrons to dish out … Continued

Planes, trains, automobiles or even motorbikes…no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketing strategy for your transportation business can be easier than you think. It can … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued