HelpSquad

A search query for “free live chat software” yields over seven hundred million results on Google. Everyone is looking for free live chat software. If you want a better website than your competitors, that should worry you. One recalls an old quote from George Patton: “If everyone is thinking alike, then somebody isn’t thinking.” What’s … Continued

Around-the-clock live chat support helps busy dental practices answer patient questions, book appointments, and capture website leads even when the front desk is unavailable. In this case, a New Jersey practice used 24/7 agents to handle common inquiries like insurance and office hours, assist with scheduling, and keep responses fast during COVID-related surges. The result … Continued

There comes a time when everything needs an update. Whether it’s a hairstyle, a home that needs a facelift, or a brand that wants to remain fresh and recognizable. Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our look.  We learned … Continued

When it comes to social media marketing, many B2B companies feel that they’ve been handed the short end of the stick. Social media can be a challenging advertising medium, especially when it’s being used to promote an industry-focused good or service. It isn’t easy to develop content that will appeal to a wider audience. So, … Continued

Let’s play a little game of word association. Summer: vacations. Workplace: cool coworkers. The year 2020: complete and utter craziness that disrupted everything under the sun, including the two things mentioned above. Even if your first two word associations were different, it’s safe to guess that we had similar ideas on the last one. And … Continued

“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.” (The Velveteen Rabbit … Continued

“Thanks for calling. We appreciate our customers, and your call is very important to us. Please stay on the line as all of our customer service representatives and serving others” I don’t know about you, but when I call a business and get a recording similar to this, I certainly do NOT feel like an … Continued

“Never trust anyone who didn’t bring a book with them.” ~ Lemony Snicket. Video might have killed the radio star, but it will never kill books. Even in the age of everything digital and many things automated, when it comes to real advice, people still turn to books. In the year 2019, 72% of adults … Continued

Mindfulness activities: Why do we need them daily?  Procrastination is your brain being a whiny toddler.  As we discussed in our recent article, How to Stop Procrastinating by Winning the War in Your Brain, when we procrastinate our brains turn on their pre-evolution instincts to avoid danger and unpleasantness.  Some scientists call it the lizard … Continued

Psychological marketing uses emotional triggers and human behavior to influence how people make buying choices. It targets the subconscious mind because most decisions are based on feelings rather than logic. For instance, a brand might use scarcity by showing that only three items remain to create urgency. This technique builds a lasting connection between the … Continued