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4 Ways to Provide Prospective Students with a Quality Experience Online
Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions. Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued
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Get Your FAQs Straight: Convert Questions into Sales
Today’s FAQ section does more than answer questions—it boosts sales and customer engagement. This article explores eight ways to enhance your FAQ section to increase conversions. Learn how strategic frequently asked questions content can turn visitors into loyal customers and positively impact your bottom line. Understanding the Power of FAQs The Role of FAQs in … Continued
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How to Know if Your Remote Team is Overworked and Unfocused (And How to Help Them)
Whether your team has gone remote due to the pandemic or you’ve always been working with remote employees, everything going on in the world has made burnout all the more probable. Add to that the fact that remote work can inherently cause work-life disbalance, long hours, and short to no breaks. It can be a … Continued
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M4D Powers Through the Pandemic, Proves Customer Focus is the Key to Success
The story of how one marketing agency continued to thrive in a shifting industry landscape by maintaining a customer focus. In the last year, we’ve all been put through the wringer. A pandemic. Political unrest, job losses, and struggling businesses. But, in times like these, it’s important to remember that, “Tough times never last, but … Continued
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7 Tips for Recruiting and Hiring the Right Remote Workers
The coronavirus pandemic changed virtually every aspect of life. To safeguard the future of business, organizations will need to consider shifting to remote work to ensure continuity and successfully meet the needs of their customers. This will require business leaders to modify their recruiting and hiring processes. They will also have to be innovative in … Continued
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How We Rebranded a B2B Business in 90 Days
There comes a time when everything needs an update. Whether it’s a hairstyle, a home that needs a facelift, or a brand that wants to remain fresh and recognizable. Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our look. We learned … Continued
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5 B2B Social Media Marketing Strategies That Will Help You Kill It In 2021 [Infographic]
When it comes to social media marketing, many B2B companies feel that they’ve been handed the short end of the stick. Social media can be a challenging advertising medium, especially when it’s being used to promote an industry-focused good or service. It isn’t easy to develop content that will appeal to a wider audience. So, … Continued
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3 Employee Engagement Strategies That Can Save Remote EX in 2020
Let’s play a little game of word association. Summer: vacations. Workplace: cool coworkers. The year 2020: complete and utter craziness that disrupted everything under the sun, including the two things mentioned above. Even if your first two word associations were different, it’s safe to guess that we had similar ideas on the last one. And … Continued
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Mental Health for Remote Employees: Keep Your Team Feeling Valued From Afar
With all that’s going on in the world today, there’s never a better time to talk about mental health. Coronavirus forced a lot of us to pack up and create a make-shift home office as we entered lockdown and a 6-month quarantine. But the sudden shift in our daily routines and the absence of social … Continued
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Why Your Customers Ask So Many Questions. Spoiler: It’s Your Fault.
Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes. As one … Continued