Blog
The Top 4 Procrastination Behaviors that Guarantee Failure
Read the comment section in any post about procrastination behaviors and you’ll see some version of the same joke: I’ll deal with it later. Funny and all. But procrastination is serious business, and you should deal with it. As in right now. According to one psychologist (Michael Neenan), procrastination isn’t just a little bit harmful. … Continued
Blog
How to Deal with Angry Live Chat Customers
I remember growing up; my mom always would say, “Shelby, what is the Golden Rule?” I’d giggle and blush (or if called on bad behavior, I’d cross my arms and mumble) “The Golden Rule is to treat others how you want to be treated.” I’m sure you were taught something similar. It’s synonymous with “treat … Continued
Blog
How to Generate Leads Without Making Customers Feel Like Pieces of Meat
“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly principle should be applied to your business model, … Continued
Blog
Psychological Strategies in Marketing: 8 Principles That Actually Work
Hi, there. Do you need a tissue after watching this? I sure did. I’m sorry to make you emotional. But I felt that was the best way to start an article about psychological strategies in marketing. Duracell there employed one of the great marketing principles – emotional marketing. The connection between parents and children is … Continued
Blog
New Networking During Lockdown: Strategies for the Age of Zoom and LinkedIn
Emerson once said that a person can’t stand in the same river twice. Not only does the water move and change the river, but the person will change, too. The same will apply to the post-COVID world. What comes next? We don’t know exactly. But we do know that things won’t be the same. Anyone … Continued
Blog
Why Big Goals Don’t Work and Small Habits That Do
I have seen one man build an entire house with a glorified bowl and a stick. I know it sounds impossible, but there’s a video to prove it. For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued
Blog
How to Stop Procrastinating by Winning the War in Your Brain.
It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued
Blog
Why and When to Say “No” to Pissed Off Customers
We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency. Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any customer can have a car painted any color … Continued
Blog
83 Tools and Resources for Personalizing and Optimizing Your Emails, Lead Generation, and Marketing
Everyone knows how to sell online. You stick to a simple acronym: AIDA. Attention Interest Desire/Decision Action Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create … Continued
Blog
How You’re Pissing Off Your Customers Without Even Trying
It’s 2 am when I wake up and I hear nothing. Normally, at 2 am, hearing nothing would be ideal. It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear … Continued