Marketing and media

When it comes to social media marketing, many B2B companies feel that they’ve been handed the short end of the stick. Social media can be a challenging advertising medium, especially when it’s being used to promote an industry-focused good or service. It isn’t easy to develop content that will appeal to a wider audience. So, … Continued

What do Gallagher, Evil Knievil, and Bert Kreischer have in common? These three entertainers have unique brands, but one thing stands true for each of them, their weird branding works. People of all ages nationwide can tell who they are. They are memorable. So how can businesses learn from these memorable brand examples of weird … Continued

Recently, someone asked me an interesting question. “How do you view the world from the perspective of a marketer?” I was stumped. The question caught me off guard. I strummed my fingers lightly on the table searching my brain for an answer. Then, it dawned on me. I am making this way harder than it … Continued

For the inexperienced B2B business, getting new leads is a simple proposition. It’s practically a law of physics: The more lead generation services you use, the more leads you get. After all, who doesn’t want more leads? If you can maximize your incoming leads by employing as many lead generation services as possible, that’s the … Continued

“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly principle should be applied to your business model, … Continued

Psychological marketing uses emotional triggers and human behavior to influence how people make buying choices. It targets the subconscious mind because most decisions are based on feelings rather than logic. For instance, a brand might use scarcity by showing that only three items remain to create urgency. This technique builds a lasting connection between the … Continued

Everyone knows how to sell online. You stick to a simple acronym: AIDA. Then you set up a website and you have no idea what to do next. Luckily, there are plenty of tools and resources for personalizing your approach if you’ve ever found yourself in this exact spot. Sure, whipping up a decent website … Continued

Landing page psychology is the set of design and copy choices that influence how people feel and what they do on your page, so you can increase sales. It works by reducing friction and guiding attention toward one clear action. For example, a CTA button that strongly contrasts with the page colors is easier to … Continued

When COVID-19 struck and the government issued a mandatory quarantine, no one could have predicted or prepared for the financial and economic consequences. It’s been almost two months since then, and businesses are still closed or struggling to stay open.  HelpSquad, along with our sister companies LiveHelpNow and Insane Lab, sprung into action as soon … Continued

Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued