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Improving Your Conversion Rates with Landing Page Video
Land. Watch. Convert. How posting a video on your website’s landing page can increase conversions. It’s 2019, and we are all very lazy. Our attention span is short. Really. Short. When we see long blocks of text, we scan through them. But, when we see a “Play” button, we press it to watch. Humans … Continued
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Voice Assistant Technology and its Impact on Marketing
Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued
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Live Chat Agents VS. Chatbots
Today, businesses want to better help their customers. They use live chat agents and chatbots for quick support. Live chat agents are real people who answer questions right away. Chatbots are programs that automatically respond to questions. Both live chat agents and chatbots are used to help customers fast. Exploring Live Chat Agents and Chatbots … Continued