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Students are the heart of higher education. They pump energy, purpose and the almighty dollar into the veins of post-secondary institutions.  Without students, colleges and universities would lose their beat. Unfortunately, since the pandemic, enrollments have seen a sharp decline. According to a study by the National Student Clearinghouse Research Center, post-secondary enrollments declined 2.5% … Continued

It’s 2 am when I wake up and I hear nothing.  Normally, at 2 am, hearing nothing would be ideal.  It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear … Continued

Do you know who Josh Kalk is? He’s a human curveball.  Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will.   The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued

This is a story about how website with live chat made one man very happy. Beauford was having a busy Monday. It all started, as it usually does, with an alarm clock. (Beauford was an old-fashion kind of guy and liked to use an old-fashion alarm clock. None of that new generation mumbo-jumbo) And so … Continued

Many real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website real estate agencies hold two simultaneous thoughts in their heads: “I want more traffic, more leads, and a website…

Concert tickets are expensive, and the price of music festival passes can be downright offensive. Not to mention, all the planning and spending that comes along with attending a multi-day event – transportation, accommodations, and time off from work. It’s a hassle and a big investment. But, in the end, millions of people just like … Continued

Who are we? Customers! What do we want? Answers! When do we want them? Now! While there may not be an actual customer rally, that’s the gist of it. Customers today are not a patient folk, especially when it comes to online interactions. Studies show that a website only has about eight seconds to impress … Continued

Just about every school-aged kid I know LOVES a snow day. Heck, I loved them so much when I was a kid I would perform every snow day ritual known to man at the slightest chance of snow. That meant spoons under pillows, pajamas inside out, and when I really wanted a snow day I … Continued

“Thank you for calling our customer support hotline. Your call is very important to us. All of our customer representatives are busy serving other customers right now, but we will be with you shortly! Please stay on the line.” via GIPHY Sound familiar? Thankfully customer service is changing, and we couldn’t be happier.  People are … Continued

There is no doubt about it. Managing a small business is no walk in the park, but developing a stellar customer service team on a limited budget can feel like trying to sprint up the Rocky Mountains on rollerblades. The first half of the battle for any business is attracting customers. The other half is … Continued