Real Estate Marketing through Social Media Networking
16 Jan 2018 By: Michael Kansky
Updated: 20 Jun 2022
SEO is essential to having your real estate website generate traffic. As the web evolves so do the ways we hunt for information, products, and solutions. Social Media Networking has taken the web by storm as of late, and has become even more relevant than search engines. Social Media Networking like Digg.com & Stumbleupon.com are based off of how many Diggs or thumbs up/down you receive in order for a Story, Press Release, Website, Photo, or Service to make it to the front page.
Stumbleupon/Digg are not for the faint of heart. Both of their algorithms are extremely difficult to crack, and if you are considered a spammer you are banned from the sites, which can have lasting negative impacts.
So what exactly does that have to do with getting connections for search engine rankings?
Most bookmarking websites (such as Digg or Stumbleupon) make their bookmarks accessible for the search engines to see. Search engines love these links because they tend to be good indicators of which sites have quality content.
Digg.com is the #1 user submitted news site worldwide where advertisers can get their brands in front of 25 million influential professionals and engage with them in a new and exciting way. Digg advertising gives advertisers the ability to target relevant areas of interest, from world & business, entertainment, technology, to travel and automobiles.
Digg’s audience is younger, with 75% of its population ranging from age 18 to 49. With 6.8 million monthly distinctive visitors in the U.S. And Over 17 million globally, Digg’s expansive audience is also affluent, with an average household income of $81K.
If used properly, sites like Digg and Stumbleupon can be hugely successful tools for driving traffic to a website. Once you’ve established a tested, strong social media strategy through one of these platforms (or a similar one) – you’ll want to consistently iterate to ensure that your strategy stays current and that you’re engaging with your target audience.
Now that you’re driving quality, consistent traffic to your site, it’s time to worry about conversion. Visitor traffic without conversion holds little value, so employing a live-chat answering service is crucial to engaging with visitors as soon as they get to your site. HelpSquad 24/7 live chat answering service for real estate is here to help in converting your site visitors into paying customers.