Call Center Outsourcing for Dealerships

16 Jan 2018 By: Michael Kansky


Dealerships seek to improve efficiency and customer service. A popular strategy is call center outsourcing. By outsourcing these operations, dealerships can focus on core skills and gain many benefits.

Looking to streamline your dealership’s customer service operations? Discover the benefits of call center outsourcing for dealerships in this comprehensive article.

Understanding the Concept of Call Center Outsourcing

Call center outsourcing means delegating customer support to external providers. These call centers have the right infrastructure, technology, and staff. They handle a dealership’s calls, emails, and inquiries.

Outsourcing call centers is popular for many reasons, especially in the context of automotive call center services. Dealerships gain access to skilled professionals. These experts excel in customer interactions. This boosts support efficiency and customer satisfaction.

Defining Call Center Outsourcing

Call center outsourcing means hiring an external provider for customer support. This includes answering calls, emails, and inquiries. It lets dealerships focus on core tasks while using expert services.

Outsourcing also saves money. Dealerships avoid costs for in-house call centers. This includes infrastructure, training, and technology. It’s a cost-effective solution for better financial resource use.

The Role of Call Centers in Dealerships

Automotive call centers enhance the customer experience for dealerships. They are the first point of contact, resolving queries promptly and efficiently. This allows dealerships to focus on essential tasks.

Furthermore, call centers also offer valuable insights and data analytics from customer interactions handled by automotive call center services. This helps dealerships identify trends, improve products, and tailor marketing strategies. By leveraging call center expertise, dealerships gain a competitive edge.

Trending Now

The call center outsourcing market is set to grow by USD 27.64 billion from 2022 to 2027. This growth is driven by new destinations like India, the Philippines, Brazil, Colombia, Kenya, Egypt, and Malaysia. These regions attract investments with lower operational costs and supportive initiatives like Kenya’s Vision 2030, which aims to create thousands of BPO jobs.

The Benefits of Outsourcing Call Center Services

Dealership operations can transform through outsourcing and boost customer satisfaction. Partnering with a reputable provider offers benefits beyond cost savings.

Cost Efficiency and Savings

Outsourcing call center services can save dealerships money. It shifts the costs of infrastructure, technology, and staff management to the outsourcing partner. This reduces operational expenses while ensuring high-quality service.

Additionally, outsourcing offers economies of scale. Partners have the resources and expertise to handle operations efficiently. This leads to cost savings that are hard to achieve in-house.

Access to Expertise and Advanced Technology

Outsourcing call center services gives dealerships access to specialized expertise and advanced technology in automotive call center outsourcing services. Professional agents are well-trained in customer service, ensuring efficient and professional interactions.

Call centers use state-of-the-art technology and software to enhance support and manage calls efficiently. By leveraging outsourcing partners, dealerships stay ahead in customer service trends and best practices. These partners invest in ongoing training, ensuring dealerships benefit from the latest advancements.

Improved Customer Service and Satisfaction

Outsourcing call center services boosts customer service and satisfaction. Dedicated agents ensure quick responses, personalized help, and efficient problem resolution. This enhances customer satisfaction and loyalty.

Outsourcing lets dealerships focus on core activities like sales and marketing. Experts handle customer service, leading to a more streamlined and effective operation. This benefits both the dealership and its customers.

Key Considerations When Outsourcing Call Center Services

While call center outsourcing offers many benefits, dealerships must consider several factors when choosing a partner.

Outsourcing can enhance customer service and streamline operations. Specialists handle customer interactions, allowing dealerships to focus on core activities and improve efficiency.

Choosing the Right Outsourcing Partner

When choosing an outsourcing partner, dealerships should evaluate providers thoroughly. Consider their expertise in the automotive industry, reputation, and track record. Ensure they align with your customer service philosophy.

Also, assess the partner’s technological capabilities. Make sure they integrate well with existing systems. A tech-savvy partner offers innovative solutions and enhances the customer experience.

Ensuring Quality Control and Service Standards

Dealerships must set clear quality standards and service level agreements (SLAs) with their outsourcing partner. Regular monitoring and feedback sessions ensure quality and alignment with goals.

In addition to SLAs, dealerships should also use performance metrics and key performance indicators (KPIs) to track the call center’s effectiveness. This approach offers insights for continuous improvement and optimization.

Managing Outsourced Teams Effectively

Efficient management of outsourced teams is crucial. Dealerships should establish effective communication channels, provide regular training, and foster collaboration with the outsourcing partner. Strong relationships and open communication ensure seamless integration and success.

Prioritize cultural alignment to maintain a cohesive environment. Promote shared purpose and values. This helps both the dealership and partner work toward common goals and deliver exceptional customer service.

Potential Challenges and Solutions in Call Center Outsourcing

While call center outsourcing offers many benefits, dealerships may face challenges. Being aware of these helps in developing effective strategies.

One common challenge is scalability. As businesses grow, customer inquiries may increase, pressuring the outsourced call center. To address this, dealerships can implement scalable solutions. These include flexible staffing, advanced call routing, and performance monitoring tools to handle higher volumes efficiently.

Overcoming Communication Barriers

Language and cultural differences can create communication barriers in call center outsourcing. To overcome these, dealerships can work with their partner to develop clear communication protocols, provide language training, and set up effective channels for handling inquiries.

Ensuring Data Security and Privacy

Data security and privacy are crucial when outsourcing call center services. Dealerships must establish robust data protection measures with their partner. This includes secure data transmission, strict access controls, and compliance with privacy regulations.

Addressing Potential Service Disruptions

Service disruptions can affect call center outsourcing. Dealerships should have contingency plans for issues like power outages or system failures. Regular monitoring and proactive problem solving can minimize interruptions and ensure continuous support.

Maintaining consistent service quality is another challenge. Different agents may have varying experience and training levels. To maintain high standards, dealerships can implement quality assurance programs, offer ongoing training and feedback, and conduct regular performance evaluations to identify areas for improvement.


Call center outsourcing offers dealerships benefits like cost savings, expertise, advanced technology, and improved customer service. By considering key factors and addressing challenges, dealerships can implement outsourcing successfully. This enhances operational efficiency and customer satisfaction.

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Auto Dealership
Michael Kansky

Michael Kansky, Founder of LiveHelpNow and HelpSquad, has leveraged his 20 years of industry experience and innovative support strategies to revolutionize customer service approaches, making LiveHelpNow a leading customer service software provider, and establishing HelpSquad as a bridge between businesses and customer needs. You may contact Michael on LinkedIn: