Small Business
18 Ways to Magically Convert Website Visitors Into Customers
Ah, window shopping! What a fun activity, isn’t it? Whether it is browsing through the storefronts of New York City or checking out the mom-and-pop shops in your local town, sometimes the mere fix of looking at items on display is all you need. Did you know that window shopping has been around for a … Continued
Management & Leadership
How to Deal With Conflict of Interest at Work: A Guide for Business Owners
Conflicts of interest are not only an issue for large organizations, they can occur in a business of any size and at any level However, if these conflicts are managed properly, their effects can be largely mitigated. Dealing with conflicts of interest starts with the awareness and preparation. By putting the appropriate policies in place … Continued
Customer Service
7 Higher Education Customer Service Trends & Tactics
What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic? To help customer service professionals in higher education, we asked business leaders this question for their best advice. From hosting interactive tours to treating students as clients, there are several strategies that may help … Continued
Blog
The Mechanics of GRATITUDE
Forward: by HelpSquad It’s been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that’s got us thinking a lot about the things we’re grateful for. We thought our customers and our blog readers might be feeling the same way. So, without further ado, from Colin … Continued
Customer Service
How COVID-19 Has Changed Customer Support
The COVID-19 outbreak has had a significant impact on every facet of our lives, business being one of them. In order to stay afloat during the pandemic, businesses had to adapt and evolve quickly. Very few, if any, areas of any company have remained unchanged. Customer support is no different. Health anxiety, social isolation, financial … Continued
Critical Thinking
How Customer Support Conversations Can Help You Improve SEO
Your customer support team is always on the front line to resolve customer queries, hear complaints and take feedback. Their interactions with your customers offer lots of insights related to your business. If you apply them to your marketing strategies, you can get even better results. But, did you ever think that these conversations can … Continued
Blog
14 Ways To Improve Customer Experience For Small Businesses
What is one way to improve customer experience for small businesses? To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the right customer experience. Here are 14 tips to getting it right … Continued
Customer Service
5 Smart Strategies That Help Avoid Losing Loyal Customers
Ah, the moment when you, as a small business owner, sign on a new customer! You go through the onboarding process and get the client set up and settled in. You get excited about the upcoming opportunity. Maybe you share a round of high fives with your team or celebrate with a happy dance in … Continued
Marketing and media
4 Ways You Can Boost SEO Using Instagram
Every single business that has a website should have accompanying social media profiles to showcase its latest work. If you don’t, get out of that rock you’ve been living under! It’s easy to post interesting content at the click of a button, whether that’s behind the scenes posts, information about your services, or to share … Continued
Marketing and media
3 Best Practices to Increase Sales with Google AdWords
Setting up Google AdWords is an efficient way to enhance your marketing efforts and reach your target audience, but only if you do it right. So, what if you’re new to this and you don’t know where to start? Or you’re worried about a limited budget? The truth is, you can still achieve excellent results … Continued