What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued

Customer satisfaction remains a critical aspect of any business looking for ways to differentiate itself and retain customers. According to studies, the average American consumer tells 16 other customers about a bad customer experience.   It’s no secret that unresolved negative customer experiences can be damaging for brands. According to extensive research, you need an … Continued

Nothing is stronger and more true than a parent’s love for a child. As a parent, you strive to make sure your children receive the best medical care, deliberate over which schools they should go to and which foods they should eat.  Wanting the best for your child becomes a passion.  Now, imagine taking that … Continued

In remote learning, student engagement is vital for success. Without physical interaction, virtual platforms must create a sense of connection. Using innovative strategies and effective communication, educators can keep students engaged and motivated. This article explores five ways to stay connected with students remotely, covering the importance of engagement, technology use, challenges, and evaluating these … Continued

What is one lead generation strategy that works for small businesses? To help you generate more leads for your small business, we asked business leaders and marketing professionals for their insights. From SEO to trying paid social media ads, here are several lead-generating strategies for your small business. Here are nine lead generation strategies that … Continued

“Dream big.” This piece of advice seems to pop up throughout our lives time and again. And as small business people, we do. We dream big. We reach for the stars. And we do what we love. We build business ventures, we find our audiences, and we try to serve our customers the best we … Continued

The pandemic of 2020 swept the world fast.  And so the remote working model has entered employers’ lives rather suddenly. And the necessity to move quickly gave staff less time to comfortably think out the fine prints. Zoom calls, virtual team building events, BPM software and other collaboration tools are just some of the efforts … Continued

What matters most to online shoppers?  According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers?  No, it does not. And here is why.  While customers who … Continued

Why does the employee experience matter just as much, if not more than the customer experience? In a recent episode of the Customer Service Secrets Podcast, I joined Gabe Larsen and Vikas Bhambri from Kustomer to discuss why this is true and other incredibly insightful employee experience best practices. You can hear the full episode below to learn more. … Continued

How do you want to come across to your followers on social media? Fun, wise, trustworthy? With a suitable Instagram strategy, it’s exactly what you can achieve. For a long time, travel bloggers and fashion brands were the most popular Instagram profiles, but things have changed. Now, more and more B2B businesses are discovering how … Continued