What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic?  To help professionals in customer service in higher education, we asked business leaders this question for their best advice. From hosting interactive tours to treating students as clients, there are several strategies that may … Continued

Forward: by HelpSquad It’s been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that’s got us thinking a lot about the things we’re grateful for.  We thought our customers and our blog readers might be feeling the same way. So, without further ado, from Colin … Continued

The COVID-19 outbreak has had a significant impact on every facet of our lives, business being one of them.  In order to stay afloat during the pandemic, businesses had to adapt and evolve quickly. Very few, if any, areas of any company have remained unchanged. Customer support is no different. Health anxiety, social isolation, financial … Continued

Your customer support team is always on the front line to resolve customer queries, hear complaints and take feedback.  Their interactions with your customers offer lots of insights related to your business. If you apply them to your marketing strategies, you can get even better results.  But, did you ever think that these conversations can … Continued

What is one way to improve customer experience for small businesses?  To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the right customer experience. Here are 14 tips to getting it right … Continued

Ah, the moment when you, as a small business owner, sign on a new customer!  You go through the onboarding process and get the client set up and settled in. You get excited about the upcoming opportunity. Maybe you share a round of high fives with your team or celebrate with a happy dance in … Continued

Every single business that has a website should have accompanying social media profiles to showcase its latest work.  If you don’t, get out of that rock you’ve been living under! It’s easy to post interesting content at the click of a button, whether that’s behind the scenes posts, information about your services, or to share … Continued

Setting up Google AdWords is an efficient way to enhance your marketing efforts and reach your target audience, but only if you do it right. So, what if you’re new to this and you don’t know where to start? Or you’re worried about a limited budget? The truth is, you can still achieve excellent results … Continued

If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you’d turn around and walk out. Then, you’d tell your family, friends, coworkers, and anyone who would listen to NEVER shop there.   Believe or it … Continued

What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued