Outsourcing customer service can change how businesses handle client interactions and manage costs. Some companies fear losing control or reducing service quality when outsourcing. Yet, with a good partner, they can enhance their customer service significantly. This article explores how to pick the right outsourcing firm, use their technology, and improve customer engagement and efficiency. … Continued

If you have an eCommerce store, it’s a given that you need a live chat that’s staffed with live chat agents. Your live chat agents are responsible for your live chat success.  Studies show that an experienced live chat agent can handle 4-6 chats in a single time. The agents behind your live chat support … Continued

Excellent 24/7 customer support shows customers you truly care about them. This results in fewer customers abandoning your business and leads to customers spreading positive messages about your company. 24/7 customer support offers an excellent avenue to stimulate fruitful customer support conversations. This can offer insight into future content creation, improve a brand’s overall reputation, … Continued

“I’ll know it when I see it.” Even though Supreme Justice Potter Stewart said that famous phrase in relation to obscene adult-content films, we can easily apply it to bad customer service. Even if we don’t know what specifically makes it bad, we definitely know when it’s bad.  And bad customer service negatively affects business … Continued

Give an example of how a 24/7 live chat feature can boost SEO for your website? To help you determine the SEO benefits of implementing 24/7 live chat feature, we asked marketing experts and business leaders this question for their best insights. From increasing engagement rates to dwell time on your website, there are several … Continued

What is one marketing strategy that lawyers use to promote themselves?  To help legal professionals promote themselves online, we asked marketing professionals and business leaders this question for their best insights. From employing video marketing to blogging opinions on legal questions, there are several strategies that lawyers use to help them market their services to … Continued

Storytelling has always been synonymous with media and PR. Today, the formats of these stories have changed. What hasn’t however, is the inclination of a brand towards being featured in these stories and gaining a significant share of voice in the industry. Companies want to be perceived as an industry thought leaders or brands that … Continued

What is one strategy for a SaaS company to drive more leads and increase MRR?  To help you increase MRRs on your SaaS offerings, we asked CEOs and marketing professionals this question for their best strategies. From using paid marketing to setting up email drip campaigns, there are several ideas that may help you generate … Continued

“I wish to be useful even after my death…in forming and advancing other young people who may be serviceable to their country.” – Benjamin Franklin  This is quite an admirable quote from one of our most famous founding fathers. Little did Benjamin Franklin know that two hundred years after his death, these words would not … Continued

Every customer is unique and cherishes a company that values his or her choices. How do businesses cater to the unique needs of all customers? The answer is clear. Build a great Customer Experience (CX) strategy that gives your business a direction to delight customers.  Chris Pemberton, CIO of Transgrid says, “Customer experience is a … Continued