Employee engagement refers to how committed an employee is in a company physically and emotionally. According to Indeed, employee engagement is important in today’s companies because: It improves productivity. It helps companies satisfy customers. It increases employee retention. It enhances company culture, and so on… So, to fully embrace employee engagement, all companies must avoid … Continued

Healthcare is a critical aspect of our society, and many healthcare providers face challenges in offering streamlined support to patients. Modern systems use tech to execute precise hospital management, where every system is interlinked through an optimized network. Healthcare helpdesk, therefore, is an important part of modern patient care.  “Great healthcare service is a necessity rather … Continued

What is one way to get more customer reviews for an eCommerce website? To help your eCommerce business get more customer reviews, we asked marketing professionals and eCommerce business owners this question for their best insights. From providing discount incentives to holding a contest, there are several tips that may help you get more customer … Continued

Target market analysis should be the main driver for all B2B marketing strategies. Whether your business provides software for Book of Ra-technology revolutionizing business or helps small businesses advertise on LinkedIn, getting to know your customers is the key to success. If you are aware of what influences customers’ decisions, you can get them to work with you … Continued

How to grow a heating and air conditioning business and expand its customer base? To help HVAC companies understand how to grow a heating and air conditioning business, we asked business leaders and marketing professionals for their top tips. From planning a PPC strategy for seasonal trends to using online directories, there are several tactics … Continued

Do you know that email campaigns are considered one of the most effective marketing strategies in businesses? Why is that? According to research, email marketing makes the greatest ROI channel with over 73% marketers rating. Moreover, 72% of customers have picked email as their main communication channel for business.  But, what makes an email so … Continued

Ah, window shopping! What a fun activity, isn’t it? Whether it is browsing through the storefronts of New York City or checking out the mom-and-pop shops in your local town, sometimes the mere fix of looking at items on display is all you need.  Did you know that window shopping has been around for a … Continued

Conflicts of interest are not only an issue for large organizations, they can occur in a business of any size and at any level However, if these conflicts are managed properly, their effects can be largely mitigated.  Dealing with conflicts of interest starts with the awareness and preparation. By putting the appropriate policies in place … Continued

What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic?  To help professionals in customer service in higher education, we asked business leaders this question for their best advice. From hosting interactive tours to treating students as clients, there are several strategies that may … Continued

Forward: by HelpSquad It’s been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that’s got us thinking a lot about the things we’re grateful for.  We thought our customers and our blog readers might be feeling the same way. So, without further ado, from Colin … Continued