“Dream big.” This piece of advice seems to pop up throughout our lives time and again. And as small business people, we do. We dream big. We reach for the stars. And we do what we love. We build business ventures, we find our audiences, and we try to serve our customers the best we … Continued

The pandemic of 2020 swept the world fast.  And so the remote working model has entered employers’ lives rather suddenly. And the necessity to move quickly gave staff less time to comfortably think out the fine prints. Zoom calls, virtual team building events, BPM software and other collaboration tools are just some of the efforts … Continued

What matters most to online shoppers?  According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers?  No, it does not. And here is why.  While customers who … Continued

Why does the employee experience matter just as much, if not more than the customer experience? In a recent episode of the Customer Service Secrets Podcast, I joined Gabe Larsen and Vikas Bhambri from Kustomer to discuss why this is true and other incredibly insightful employee experience best practices. You can hear the full episode below to learn more. … Continued

How do you want to come across to your followers on social media? Fun, wise, trustworthy? With a suitable Instagram strategy, it’s exactly what you can achieve. For a long time, travel bloggers and fashion brands were the most popular Instagram profiles, but things have changed. Now, more and more B2B businesses are discovering how … Continued

Social media and e-commerce go hand in hand. Each is dependent on the other because social media plays a pivotal role in determining the success or failure of any e-commerce business. Both also have a major impact on the quality of the online user experience with your brand.  For instance, 88% of online shoppers say … Continued

The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey.  A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists.  However, in today’s highly … Continued

Attracting and engaging new customers is a challenge for many organizations. But employee advocacy is one of the most powerful and sustainable methods to reach new potential customers  that may be impressed with your products and services.  With employee advocacy gaining momentum, you want to make sure that your business is utilizing its full potential. … Continued

I watch my Keurig pumps the last few drops of coffee into my cup. It’s always those last few drips that seem to take the longest. Tired and impatient, I just want to move on with my morning. This stage of the brewing process serves as a great analogy for where we stand with the … Continued

Building customer loyalty is essential for your small business to grow. Start by truly understanding your customers. This knowledge allows you to craft a strong brand and deliver excellent service. Consider starting a loyalty program to strengthen customer bonds. See how this can boost loyalty in your business. Understanding the Importance of Customer Loyalty Returning … Continued