If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you’d turn around and walk out. Then, you’d tell your family, friends, coworkers, and anyone who would listen to NEVER shop there.   Believe or it … Continued

What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued

Nothing is stronger and more true than a parent’s love for a child. As a parent, you strive to make sure your children receive the best medical care, deliberate over which schools they should go to and which foods they should eat.  Wanting the best for your child becomes a passion.  Now, imagine taking that … Continued

What matters most to online shoppers?  According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers?  No, it does not. And here is why.  While customers who … Continued

Social media and e-commerce go hand in hand. Each is dependent on the other because social media plays a pivotal role in determining the success or failure of any e-commerce business. Both also have a major impact on the quality of the online user experience with your brand.  For instance, 88% of online shoppers say … Continued

The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey.  A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists.  However, in today’s highly … Continued

I watch my Keurig pumps the last few drops of coffee into my cup. It’s always those last few drips that seem to take the longest. Tired and impatient, I just want to move on with my morning. This stage of the brewing process serves as a great analogy for where we stand with the … Continued

Today’s FAQ section does more than answer questions—it boosts sales and customer engagement. This article explores eight ways to enhance your FAQ section to increase conversions. Learn how strategic frequently asked questions content can turn visitors into loyal customers and positively impact your bottom line. Understanding the Power of FAQs The Role of FAQs in … Continued

There comes a time when everything needs an update. Whether it’s a hairstyle, a home that needs a facelift, or a brand that wants to remain fresh and recognizable. Towards the end of 2020, we found ourselves in the latter situation. So, our team set out on a journey to reinvent our look.  We learned … Continued

Recently, I witnessed the perfect storm at the vet. Two staff members were working frantically behind the counter to man the phones and check-out waiting patients. At least 5 pet owners were waiting to pay while also attempting to social distance as their pets whined, meowed, barked and yanked on leashes.     As one … Continued