
Blog
The Top 4 Procrastination Behaviors that Guarantee Failure
Read the comment section in any post about procrastination behaviors and you’ll see some version of the same joke: I’ll deal with it later. Funny and all. But procrastination is serious business, and you should deal with it. As in right now. According to one psychologist (Michael Neenan), procrastination isn’t just a little bit harmful. … Continued

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How to Deal with Angry Live Chat Customers
I remember growing up; my mom always would say, “Shelby, what is the Golden Rule?” I’d giggle and blush (or if called on bad behavior, I’d cross my arms and mumble) “The Golden Rule is to treat others how you want to be treated.” I’m sure you were taught something similar. It’s synonymous with “treat … Continued

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How to Generate Leads Without Making Customers Feel Like Pieces of Meat
“Fish are friends, not food!” I’m sure you remember this iconic quote from Finding Nemo when Bruce, Anchor, and Chum invited Marlin and Dory to their Fish-Friendly Sharks support group. As a business owner, YOU are the shark, and your customers are the fish. This same friendly principle should be applied to your business model, … Continued

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Psychological Strategies in Marketing: 8 Principles That Actually Work
Hi there. Do you need a tissue after watching that? I sure did. Sorry to make you emotional, but it’s a perfect way to discuss psychological strategies examples in marketing. Duracell used a powerful tactic—emotional marketing. The bond between parents and children resonates with everyone, even the toughest viewers. That ad stirs emotions, making it … Continued

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Why Big Goals Don’t Work and Small Habits That Do
I have seen one man build an entire house with a glorified bowl and a stick. I know it sounds impossible, but there’s a video to prove it. For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued

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How to Stop Procrastinating by Winning the War in Your Brain.
It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued

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Why and When to Say “No” to Pissed Off Customers
We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency. Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any customer can have a car painted any color … Continued

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83 Tools and Resources for Personalizing and Optimizing Your Emails, Lead Generation, and Marketing
Everyone knows how to sell online. You stick to a simple acronym: AIDA. Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create an average website and … Continued

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How You’re Pissing Off Your Customers Without Even Trying
It’s 2 am when I wake up and I hear nothing. Normally, at 2 am, hearing nothing would be ideal. It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear … Continued

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We Spent a Week Throwing Curveballs at the Best Chatbots in the Game. Here’s What They Had to Say.
Do you know who Josh Kalk is? He’s a human curveball. Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will. The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued