
Blog
Why Big Goals Don’t Work and Small Habits That Do
I have seen one man build an entire house with a glorified bowl and a stick. I know it sounds impossible, but there’s a video to prove it. For countless days on end, he works alone in the depths of the jungle. No electricity, power tools, or A/C. But with each pile of dirt, he … Continued

Blog
How to Stop Procrastinating by Winning the War in Your Brain.
It’s 7 pm on a Friday and I’m going into panic mode. I’m pacing my living room floor, biting my nails and trying to calm down the feeling of a thousand butterflies in my stomach. What am I going to do? There is no time! I need to submit a story for peer review to … Continued

Blog
Why and When to Say “No” to Pissed Off Customers
We can all agree that Henry Ford was a smart businessman. His legacy and business models still live on today. But there is more we can learn from Henry Ford than just assembly-line efficiency. Henry Ford taught business owners how to say “no”. Ford famously insisted, “Any customer can have a car painted any color … Continued

Legal
83 Tools and Resources for Personalizing and Optimizing Your Emails, Lead Generation, and Marketing
Everyone knows how to sell online. You stick to a simple acronym: AIDA. Then you set up a website and… …you have no idea what to do next. Fortunately, there are tools for people who have been in this exact scenario. But while it’s always good to be able to create an average website and … Continued

Blog
How You’re Pissing Off Your Customers Without Even Trying
It’s 2 am when I wake up and I hear nothing. Normally, at 2 am, hearing nothing would be ideal. It’s not a scene out of a horror movie when hearing nothing means there’s a bad man hiding in your house. But it’s the hottest night of the year so far and I don’t hear … Continued

Blog
We Spent a Week Throwing Curveballs at the Best Chatbots in the Game. Here’s What They Had to Say.
Do you know who Josh Kalk is? He’s a human curveball. Upon first glance, Kalk appears to be nothing more than your average Joe…a shy intellect if you will. The 44 year-old started out as a math and physics professor at a small state college in West Virginia and a small-time writer of his own … Continued

Financial Service
Website with Live Chat: A Little Story About CPA Beauford, Told in GIFs
This is a story about how website with live chat made one man very happy. Beauford was having a busy Monday. It all started, as it usually does, with an alarm clock. (Beauford was an old-fashion kind of guy and liked to use an old-fashion alarm clock. None of that new generation mumbo-jumbo) And so … Continued

Blog
Landing Page Psychology: 8 Ways to Make More Sales
I was helping my brother with an estate sale once, and he was having trouble selling what we both thought was the prized item: a perfectly good printer. The printer had no major flaws. It was new-ish. He just didn’t need it anymore. The price was appropriate. In fact, it was a total bargain for … Continued

Blog
Want to Attract Qualified Students to Your College? Use Honey.
In the mid-1960s a man walked into the Massachusetts Institute of Technology’s admissions office. “I’m here to study electronic surveillance technology,” he said. The statement caused some confusion since MIT had no record of the young man ever applying to the school. The fact that he also didn’t have a matriculation certificate complicated the matter. … Continued

Blog
Going to the Dentist: The “COVID-19” Norm
If you’re anything like me, you absolutely LOVE the feeling of clean teeth after you’ve been to the dentist. Sure, I follow the recommended brushing and flossing rules they say to follow, but nothing compares to the cleanliness of freshly clean and polished teeth. A handful of dental practices were able to remain open during … Continued