Planes, trains, automobiles or even motorbikes…no matter what sector of the transportation industry your business falls under, you need to have a digital content marketing strategy. Every business in every industry needs one. The good news is that implementing a content marketing strategy for your transportation business can be easier than you think. It can … Continued

Customer feedback helps businesses improve products, services, and performance. By recognizing its importance, companies gain insights that drive growth. This article covers ten effective ways to use customer feedback. Understanding the Importance of Customer Feedback Customer feedback is key to business growth. It shows customer preferences, pain points, and expectations. This helps businesses make better … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued

As the 65th largest metropolitan region in the U.S., the Lehigh Valley has one of the most vital economies in the state of Pennsylvania. Therefore, it’s no surprise that the area is home to a plethora of successful and innovative businesses. What we at HelpSquad have also come to realize is that some of those … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

Businesses today constantly seek to boost conversion rates. One effective strategy gaining traction is using landing page videos. These engaging tools capture visitors’ attention and increase conversions. This article explores how to optimize landing page videos to enhance your conversion rates. Understanding Conversion Rates Before we get into the benefits of landing page videos, let’s … Continued

Since its inception, the prevalence of voice assistant technology has been gradually gaining momentum. When Apple introduced Siri to the world in 2011, it forever changed the way consumers interact with their favorite brands. In 2014, Amazon launched Alexa and Amazon Echo, and two years later Google debuted Google Home. Both platforms would become responsible … Continued

There are numerous reasons why hiring new people may seem like a daunting task. Maybe your company’s senior-most employee is retiring, leaving behind shoes that seem impossible to fill. Or, it could be that sales are soaring, and there’s no time to sit and wait for job seekers to stumble upon your “help wanted” ad. … Continued

The Current Economy and the State of the Job Market Financially, the U.S. appears to be in a better economic state than it has been in years. Recent statistics paint a rosy picture of the promised land looming in the distance. So, unless you’re a small business owner, it might be easy to kick back, … Continued

The spookiest time of year is upon us.  Skeletons and spider webs adorn neighborhood porches, Halloween themed music blares across department store loudspeakers, and you have seen Mike Meyers’ white face mask flash across your TV screen more times than you can count. The creepy atmosphere can make even the bravest soul consider looking over … Continued