There’s plenty of people out there that are just waiting to discover your business. So, let’s get started!
Create a Social Media Presence
If you will be taking your business from brick-and-mortar to online, one of the first things you should do (if you haven’t already) is create social media accounts for your business.
Why? Because, 43% of global shoppers begin their journey by researching products online via social networks (Statista), and 84% of US online shoppers review at least one social media site before making a purchase. (smallbiztrends)
Most importantly, stores with a social media presence have on average 32% more sales than stores without one. (BigCommerce)
It might seem overwhelming to run multiple accounts, but don’t worry. Depending on your business, you won’t need to create a profile for every single social media platform.
For example, LinkedIn is great if your business provides professional services or sells products to other businesses. While Instagram is an appropriate platform if you have tons of intriguing images to share with your audience.
However, every business should have a Facebook page. It is the world’s most popular and widely used social media platform.
The video below will walk you through creating a business Facebook page.
Make Sure Your Website is Mobile Friendly
Whether you already have a website or not, if you’re planning to sell online, you have to ensure that your website has a responsive design.
A responsive design will automatically optimize your website, so it is properly viewable from any device, including tablets and smartphones.
That’s a huge chunk of web traffic and potential business that you won’t want to miss out on.
Better yet, predicted growth in mobile shopping vs. physical and computer desktop shopping is enormous. By 2021, mobile is expected to dominate the market by driving 54% of all retail sales. (BigCommerce)
In addition, a responsive design will make the purchase process more pleasant and convenient for your customers. And, you can never go wrong by making things easier for buyers.
It’s not too difficult to get started either. If you don’t already have a website, there are tons of great website building platforms out there (like Wix and Squarespace) that offer responsive design templates.
Or, if you have an existing website that needs to be converted into a responsive e-commerce website, a professional web and mobile development services team can get the job done for you in no time.
Think of UX in the Transition from Brick-and-Mortar to Online
If you’re going to take your business from brick-and-mortar to online, you have to keep the users’ experience (UX) in mind.
Since shoppers won’t be able to see your products or service in-person, including thorough details and descriptions on your product pages is extremely important.
In fact, 88% of customers think detailed product pages are crucial for making a purchase decision. (Forbes)
Your website should also be easy to understand and navigate.
According to the National Retail Federation, consumers are interested in technologies that show whether a product is in stock (55%), help them compare prices or read reviews (49%), and make it easier to find a product or its location (47%).
Furthermore, you’re going to want to make sure that your website loads quickly.
If a page’s load speed is delayed by even 1 second it can reduce conversions by 7% (Skilled).