16 Jan 2018 By: Michael
Here’s the dealership marketing plan for 2018, read and forget it if you do not have effective closing of the prospect on your website. read on…
Content advertising was the largest digital online marketing fad for the last few years, but times are changing. With experts from the National Automotive Dealers Association predicting a 17 percent decrease in auto sales as soon as a year ago, good web copy and sites will not be sufficient to ensure earnings and online success. For 2017, dealers will need to rethink their dealership advertising campaigns and concentrate on new opportunities to drive greater revenue, and stop wasting pointless ad dollars. Listed below are 3 areas you should look in to assist you plan your dealership’s electronic advertising and marketing plan in the coming year.
Optimize for mobile. As technology continue to advance, an increasing number of buyers rely on cellular devices in their new vehicle search. In reality, in accordance with the 2016 Autoshopper Study by J.D. Power, 53% of car buyers utilize a mobile phone to research automotive info, and about 37% of these consumers utilize smartphones. You need to ensure your site is optimized for mobile. Your site has to be responsive and user friendly on all mobile platforms, such as mobile phones, tablets, and laptops.
In addition, it ought to be designed to make the web experience more convenient for visitors. This implies adding a click-to call link and integrating an easy-to read layout so consumers may get the info they need rapidly and easily. Having a great mobile web site isn’t enough. Additionally you will must explore new opportunities to utilize mobile platforms to drive more revenue for 2017, and mobile communication is a good place to begin. Formatting your mails for mobile devices is a superb method to boost client communications, but not everybody reads newsletters and emails, even when they are optimised for mobile.
To better communicate with your clients, give them the choice to receive text messages. Text messages are the most typical type of communication for customers of all ages. Giving them the choice to receive text messages in your dealership ensures they receive the info they need, whether it is an agency reminder or a helpful tip to help them choose their next new vehicle. The purpose of mobile optimization would be to make it possible for your clients to get the info they need about their dealerships in the specific time they are looking for it. In case your web site doesn’t load correctly or your mails require clients to zoom in only to read the text, then you are making it easy for them to choose the competition over you.
Analyze the data. You should already have marketing tools in place to see how each part of your marketing program is doing. But in case you are not analyzing the information gathered from all of these tools, you have to start for 2017. Tools like Google Analytics give you better comprehension of where your dealership ranks numerically, and more importantly, you’ll find out more about your buyers behaviour. Spending some time to examine the data is essential to getting your dealership ahead of the competition at 2017.
Now that you read this fluff….
Say your marketing plan us superb and brings thousands of visitors to your website? What happens then? You ask them to call you? Or ask them to submit “Contact us” form? The sale stops there if you do. The only way to bring your website conversion rate and ROI to the level of 20-30% is to be proactive by using live chat feature on your website. Most dealerships do not use live chat or use it poorly is due to the lack of resources. This is where HelpSquad 24/7 live chat service for dealerships comes in. Give it a whirl free for 14 days to see results you expect from your marketing efforts.